Ever Eco | Shopify redesign and rebuild

A redesign built around colour, families and everyday use.

Ever Eco has been helping Australians swap single-use for reusable since 2013, with hundreds of products across drinkware, lunchware, kitchen and personal care. The store needed to make a big range feel simple.

We redesigned and rebuilt it on Shopify with clear category tiles, Shop by stage (from toddler to work and office), colour swatches on every product card and shoppable hotspot banners where shoppers add a product straight from the lifestyle image. More on our custom Shopify design work.

Bundles and recommendations that lift order value.

Rebuy powers Bundle and Save on product pages, so a bento box can be bought with its matching lunch bag and containers in one click at a better price.

Recommendations and free gift thresholds (a free dish brush over $95, plus a tote over $200) give shoppers good reasons to add one more thing. Since launch, conversion rate and sales have lifted significantly.

Ratings everywhere and shoppable UGC video.

Judge.me reviews show star ratings on product cards and product pages, and Tolstoy shoppable videos put real customers using Ever Eco products right next to the add to cart button.

The homepage carries Ever Eco spotted, a feed of customer photos from Instagram. Our Support and Success team keeps the store moving with every new range and campaign.