ANNA’S | Shopify redesign and rebuild

A redesign that leads with a 1997 story, real women and clear education.

ANNA’S started in 1997 when Max and Carol Hamilton went looking for a natural alternative to hormone replacement therapy. Nearly 30 years and over a million women later, the brand needed a store that felt as considered as the product.

We redesigned and rebuilt the store on Shopify around that trust: shop by need (perimenopause, hot flushes, sleep, cycle support), real women in the photography, ingredient stories for Wild Yam, Chaste Tree, Aloe Vera and Vitamin E, and clear How to apply protocols for each stage of life. More on our custom Shopify design work.

Yotpo reviews and loyalty, Recharge subscriptions and Rebuy merchandising.

We integrated Yotpo for reviews and loyalty. Star ratings and review counts sit on every product card and product page, and ANNA’S Rewards shows shoppers the points they earn on each product.

Recharge powers Subscribe and Save at 10% off, and Rebuy handles tailored merchandising, from bundles like the Essentials and Best Sellers sets to recommendations through the cart. Since launch, conversion rate and sales have lifted significantly.

GEO optimisation and content that answers real questions.

Women researching perimenopause and menopause increasingly ask AI assistants for answers. We optimised ANNA’S for GEO, with structured product information, clear ingredient and usage content, and FAQs that AI tools can understand and cite.

The Wellness Hub carries expert articles from naturopaths, and the store sells across Australia, New Zealand, the UK and the US with Shopify Markets.