Wildtrak | Shopify Plus redesign and growth

Australian offroad and offgrid gear: jump starters, generators, solar, camping and 4WD
Wildtrak makes rugged offroad and offgrid gear for Australians who head bush, from jump starters and generators to solar blankets, tents and camp furniture.We have built several stores for Wildtrak across B2B and B2C, and since the latest Shopify Plus redesign conversion rate is up 23% and average order value is up 57%.

01Built for people who head bush
A Shopify Plus redesign around big ranges, big campaigns and mobile shoppers.
Wildtrak sells a wide range, from 6000A jump starters and 5.5kW inverter generators to swags, camp chairs and solar blankets. Most customers shop on their phone, and the brand runs big seasonal campaigns like Offgrid October and Black Friday.
We redesigned the store on Shopify Plus with a bold campaign-led homepage, best sellers up front, and an image-led menu that opens each range (Camping, Power, 4WD and Caravan, Solar) with clear subcategories. More on our Shopify Plus development.


The result

02Product pages and a cart that lift order value
Bundles, Rebuy offers and Win Your Order Back, right where people decide.
Each product page leads with the specs people compare (peak current, battery capacity, warranty), then Bundle and Save groups the jump starter with a torch or power station at a combined price. Feature cards explain the details that sell rugged gear.
In the cart drawer, Rebuy adds product discounts and You may also like offers such as generator covers and anti-vibration mats. Average order value is up 57% since the redesign. See our custom Shopify design work.

03Growth after launch
CRO, SEO and GEO, Win Your Order Back and a team on hand every month.
Wildtrak runs Win Your Order Back, our own Shopify app, which gives every eligible order a chance to win its value back. Over the last 90 days its checkout conversion rate was 23.93%, up 44% on the period before.
Through our Support and Success retainer we run ongoing CRO tests, SEO and GEO so Wildtrak shows up in search and AI answers, and ship new campaigns and features across its B2B and B2C stores. Store conversion rate is up 23% since the redesign.

The brand today: Wildtrak




Questions about this project
What has Alinga built for Wildtrak?
Several Shopify stores across B2B and B2C, most recently a Shopify Plus redesign with a campaign-led homepage, image-led menu, Bundle and Save product pages, Rebuy cart offers and Win Your Order Back. Shopify Plus development
What results has the Wildtrak redesign delivered?
Since the redesign, Wildtrak’s conversion rate is up 23% and average order value is up 57%. Win Your Order Back converts at 23.93% at checkout, up 44% on the previous period.
What is Win Your Order Back?
Win Your Order Back is Alinga’s own Shopify app. Every eligible order goes into a draw to win its value back as store credit, which gives shoppers a reason to complete checkout and come back.
How did Alinga lift average order value?
Bundle and Save on product pages groups related gear at a combined price, and Rebuy adds product discounts and relevant add-ons in the cart drawer. Custom Shopify design
Does Alinga run SEO and GEO for Wildtrak?
Yes. As part of the retainer we work on SEO and GEO, so Wildtrak’s range is easy for search engines and AI assistants to understand and recommend.
Does Alinga support Wildtrak after launch?
Yes. Wildtrak is on our Support and Success retainer, covering CRO, campaigns, new features and day-to-day Shopify support. Support and Success
Has Alinga built other B2B and B2C Shopify stores?
Yes. Other B2B projects include MUTIG Fashion and Willow By The Sea.
Planning something similar?
Tell us about your project and talk it through with a senior Shopify strategist.
View our work, web design & marketing

BioGenesis | Shopify rebuild

Greensmith Grocers | WooCommerce to Shopify migration

Bouf – Shopify Hair & Beauty

MUTIG Fashion – B2B Shopify migration

Bon Wellness – Custom Shopify theme

Highgrove Bathrooms – Magento to Shopify Plus migration

Naudic | Shopify 2.0 by Alinga

Munchkin & Bear | Shopify Migration & Redesign

Labels by the Bay | Shopify 2.0 Design & Development

LILLY PILLY | Sustainable & ethical Australian fashion

Nutworks | WooCommerce to Shopify migration

Kiddo Kitchen | WooCommerce to Shopify migration

Hale Mercantile | Luxury Linen Bedding, Bath & Table Linen

Party Shots | Australia’s favourite party shots website
