NAK Hair | Shopify Plus support and growth

Taking over support and growth for a brand already selling well on Shopify Plus.

NAK Hair came to us with an established Shopify Plus store and a team that wanted a partner to keep improving it. We became their preferred support and growth agency.

Through our Support and Success retainer we handle day-to-day support, new features and campaign builds, so the NAK team can stay focused on product and salons.

We’ve also built features shoppers use every day, like the salon finder, which helps people find a NAK salon near them, and Bazaarvoice ratings and reviews across product pages.

Tailored merchandising that lifts average order value.

We run NAK’s Rebuy setup across the store. The cart drawer shows a free gift progress bar, so shoppers can see how close they are to free shipping, the Signature Detangle Brush and a Replends Crème mini.

Inside the cart, each item can be upgraded to a subscription to save 15%, bundles like the Volume Signature Edit show the saving, and You may also like recommendations suggest what to add next. Product pages carry Goes well with cross-sells too.

Paired with ongoing CRO across collections and product pages, conversions and sales volume have increased since we started, and average order value is up.

Sharper mobile shopping, AI visibility and growth overseas.

Most NAK shoppers are on their phones, so we keep refining the mobile experience, from navigation to the sticky add to bag.

We’ve also worked on GEO so NAK products are easier for AI assistants to understand and recommend, and we’re supporting the brand’s growth into international markets on Shopify Plus.