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AlingaJuly 26, 2016

How to Use Magento to Create an eCommerce Site That Sells

By Alinga

Whatever your business, large or small, the Magento eCommerce platform can help you to increase sales. Magento is an amazing tool you can use to help run an online business. It has many features that give merchants the tools to maximise the profitability of their eCommerce store.

At Alinga Web Design we know how to use this platform to make your Gold Coast eCommerce website a success.

Here’s how:

Both Beautiful & Functional

Magento comes with built-in design templates that make your eCommerce site beautiful straight out of the box. The templates are also functional, allowing us to customise your site to suit your brand.

The coding of the design is optimised for fast-loading pages, which will help you to rank higher on Google as well as keep customers on your website.

Intuitive & Navigable

 A core part of the functionality of a Magento eCommerce site is how intuitive and navigable they are. The easier it is to use your website, the more likely you are to convert visitors into customers.

Having a detailed sitemap, search bar and well placed headings will keep people on your website for longer, leading to an increase in sales. 

Powerful & Easy To Use CMS

A user-friendly CMS (Content Management System) allows you to personally update your eCommerce site. You’ll be able to change product descriptions, add content, and alter descriptions and pictures as needed. You don’t need to be a coder to use Magento because the interface is built for ease of use.

SEO For Easy Marketing

Magento was built with SEO in mind, and it shows. The platform is optimised for building up content and improving your SEO ranking. At Alinga Web Design we use well-proven SEO strategies to grow your online presence. Once you improve your SEO ranking, you’ll see your profits skyrocket.

Secure Payment Systems

Having a secure payment gateway will increase the trust your customers have in your website. Magento has the know-how to make sure your payment systems are completely secure, meeting PCI requirements.

Using Magento, you can manage multiple online eCommerce stores from one central control panel. Also, you can manage orders and stock levels.

All this allows a high level of control for you, the merchant, and a good user experience for your customers.

Reports & Analysis

Magento also utilises powerful analytical tools to create reports and projections. Using this information, you can track certain products or trends on your site, allowing you to tweak and improve them.

From this position you can scale your business all while remaining secure in the knowledge that Magento will keep your site secure and online.

All these steps and more will be taken if you work with us to create your eCommerce site. We have years of experience working on the Gold Coast and can help you to create a connection with your customers. Check out the full range of services we offer and receive a free quote today.

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