Your website is your online presence, a place to build your brand and market your products. So clearly you should take the time to create a website that your customers will love.
Here at Alinga – Gold Coast Web Design we think the 5 most important aspects to consider when creating a website that your customers will love are:
1. Who Is Your Customer?
It’s easy to fall into the trap of designing your website to suit your own personal tastes. But, you need to identify who your target customer is, and create your website around them.
You want customers to visit your website and stay there, so focus on what they want. Once you’ve identified your customer, you can invest the energy in design elements, such as aesthetics and information presentation that fit your audience’s needs perfectly.
2. A Simple Design Fit For Your Customer
Aim for a simple design that is pleasing to the eye but not flashy or in your face. You don’t need a work of art here. The most important part of your website design is to present your brand, your information and your products as clearly as possible. Avoid elements that take too long to load, as this will turn customers away.
Use a professional design service so that the credibility of your company isn’t undermined by poor presentation.
3. Make Your Website Flow
A key part of creating a website customers will love is making the website flow. User-friendly navigation can come in many forms, and is crucial to allowing customers to easily access the information they are looking for.
Headers, footers, search bars and drop-down menus are all options to consider. Also, linking between pages within your website can help a customer to find content that might be further down the archives and so harder to find. Doing this will also provide search engine optimisation best practices too.
4. Invest In Quality Content
The best way to attract customers to, and keep on your website, is to offer easy access to the information they are looking for. Informing your reader should be the central focus of any website.
So investing in quality content that genuinely offers something to your customers is ideal. They will come to you to read information and then consider your products as well.
For each and every page you write for your website, consider what is the purpose? Is the information valuable to the customer? What action do you want customers to take after reading? All things to keep in mind when writing your website copy.
5. Track Key Variables
Tracking is crucial to understanding what is and isn’t working for your website. You should make use of tracking software such as Google Analytics.
This allows you to track where your customers are coming from, how long they are staying on individual pages or your website as a whole, and what actions they are taking.
Knowing this information; you can continuously improve and build upon your successes to create a website fit for your customers.
Whatever your business is, follow these steps when creating a website for your company. If you’re in the Gold Coast area, consider working with us as a local firm who can help you to maximise the connection between you and your customers.