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AlingaJuly 26, 2016

5 tips for effective logo designs

By Alinga

Your company logo is one of the most important factors that help promote your business brand. At Alinga Web Design, we are committed to ensuring your company logo is featured prominently to help promote your brand on your Gold Coast website.

Once your business name has been established, our Gold Coast web design team can work with you on creating the most memorable and effective company logo and incorporate it into your web design.

Gold Coast customers have been working with Alinga Web Design for over 10 years because of our commitment to providing service with professionalism.

Here are some great, easy-to-follow tips to help you create effective logo designs:

  1. Keep it simple: A simple logo is effective when it is easy to recognise and creates a memorable impression on consumers. This is especially important in a Gold Coast web design as online consumers have a notoriously short attention span.
  2. Memorable: A memorable logo helps set the overall tone of your brand in a consumer�s mind. The use of attention-grabbing colours and a logo design that effectively represents the company�s products or service is essential to creating a memorable logo.
  3. Use a legible font: Fancy fonts don�t always translate to legible fonts in a logo so always opt for legible text that consumers can read easily to recognise your brand name. That being said, try to use a font that is distinctive that will help make your brand stand out as well.
  4. Create logos that will last: Logos based on current trends could be a bad idea if the trend is no longer relevant in 10 years. While it can be difficult to foresee what trends will survive in the long-term, choosing a logo that is original and independent of trends is the best way to make sure your logo will still be relevant in 10+ years.
  5. Choose appropriateness over flashiness: You know a logo is effective when its design helps customers associate it with the company�s products and services. Stick to visuals and imagery that help promote your brand instead of flashy designs that can mislead or confuse people.

If you are looking for an effective logo and web design, Gold Coast based Alinga Web Design has the most effective solutions to meet your needs. Our team of Gold Coast website design professionals are experienced web designers and online marketing experts that use the latest technologies and design trends to help promote your brand.

Contact our web design professionals now for a free consultation!

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