Here at Alinga Web Design Gold Coast, we believe that engagement is the most important aspect to focus on when designing a website. It’s often the deciding factor for whether or not your site is successful, because the right engagement converts visitors to your website into customers.
Some people might think that engagement is just a simple matter of having good-looking pages, however we can help you to make use of subtler strategies that make it as easy as possible for visitors to find the information or product they are looking for.
Here are 7 proven techniques to increase customer engagement:
1. To The Point Copywriting
Often it’s tempting for businesses to fill their websites with copy in an attempt to give the visitor as much information as they need. However, it pays dividends to take the time to write copy that gets the information across in a concise ‘and to the point way. Research has shown that when confronted with a wall of text, potential customers will just move on to find the information in a more approachable format, which means leaving your website, never to return.
2. Do You Know Your Target Audience?
Writing concise copy is one thing, but writing concise copy specifically targeted at your audience (or the audience you’re trying to attract) is even more powerful.
After working out who you want to become your customers, we can use that to inform the design of your website, down to tiny details such as colours ‘and fonts used.
3. Pages Must Load Quick
Page loading times can have a surprising effect on your business, you have 7 seconds to make an impression, don’t waste them. Visitors will simply go elsewhere if your pages take too long.
Our design team will make sure that coding is tight ‘and well written so that your pages will load as quickly as possible.
4. Simplicity In Design
There are a lot of techniques you can use when designing a website, but it’s best to retain simplicity. Don’t cram too much in, because visitors want to be able to scan a webpage. Also simplicity when done right looks very professional.
5. Navigation Needs To Be Intuitive
One of the crucial aspects of an engaging website is whether visitors can find their way around quickly ‘and easily. We suggest using multiple points of navigation, above ‘and beyond just the simple top navigation bar.
6. Is Your Website Mobile Friendly?
We all know the benefits of a mobile friendly website, ‘and today we need to make sure your websites are suitable for any device, ‘and engage your potential customers across all platforms. If your site doesn’t load on a potential customers smartphone or tablet, they aren’t going to bother checking out your website from their desktop, unless your product or service is the only one they want.
7. Consider Using Videos
Connecting to your visitors with videos is extremely effective. A human voice can help to convey information ‘and makes the whole business seem more personable ‘and approachable. Using different mediums to reach your audience is a smart strategy ‘and one that we would encourage all our customers to investigate.
All these steps ‘and more will be taken if you work with us to design your website.
We have years of experience working on the Gold Coast ‘and can help you to create a lasting connection with your customers. Check out the full range of services we offer ‘and receive a free quote today.