Surveys have been conducted and it has shown that having a mobile friendly website is now a must for almost every businesses. Today, it is not just about having a website, it is about having a good mobile friendly website that lures users to visit your page. Gone are the days when you need to log on to your desktop computer or carry your laptop to visit a page when you are looking for something.
People now prefer to have the information they need and want at the tip of their fingers. So, to be at the top of e-commerce, you have to follow the trend of having a mobile friendly site where potential customers can access your page and see what you have to offer.
As mobile devices like smartphone continue to dominate the market, it would be unwise not to take advantage of this development. Today, at least a bigger chunk of online sites have a mobile-friendly page, not just a mobile app which some people can overlook , but a stand-alone mobile site where their websites can be accessed by mobile users at any time of the day, at any location as long as internet connection is available.
The use of Mobile Internet use is getting higher as the world has gone mobile. With mobile device sales getting incredibly strong and consequently mobile Internet usage is skyrocketing. In fact by the end of 2014, mobile Internet traffic is expected to surpass desktop Internet traffic.
With over 2 billion smartphone users out there this means more and more people will be browsing the web with their new devices. A mobile friendly website will help you capitalize on this growing demand.
Searching online is very popular on mobile devices with people using their mobile devices to search on the Internet, they will search for businesses that are close to their location. In fact, after social networking, search is the second most popular user activity. A mobile friendly website will help you get discovered and connect with consumers.
Mobile users spend money, whether you�re selling online or locally, connecting with mobile users is good business. That�s because a number of mobile users have higher incomes and stronger spending habits than desktop users. In addition, mobile users have a stronger trust and more confidence when buying via a mobile device.
Mobile friendly sites reach all audiences as almost everyone love apps, but unfortunately not everybody will download, let alone use your app. That�s why a mobile friendly website is important. With a mobile friendly website, you�re accessible to anyone with a smartphone or tablet. Simply put, you�re just a click away.
Having a mobile website makes a better user experience, unless your site is optimized for mobile, it�s probably difficult to use. A mobile friendly website creates a much better user experience. Fonts are readable, navigation is easy and information is accessible.
Today, even the Social media is mobile as is the most popular activity on mobile devices. Go to the major social media websites and you�ll discover they are all optimized for mobile. Users have come to expect this from social media and it�s only a matter of time when they will expect it from every website.
Having a mobile friendly website gives you a competitive advantage as most businesses don�t have a mobile web strategy, let alone a mobile friendly website. With a mobile site you are staying ahead of the technology curve. People will perceive your business as progressive, user focused and technologically advanced. This is a huge competitive advantage.
With search engines investing heavily in mobile search technology it is a must Search engines such as Google, Bing and Yahoo! index mobile and mobile-friendly sites separately from non-mobile sites. In addition, these companies are investing heavily in the development of mobile technology that leads to faster and better search results. They recognize that mobile search will soon be the most popular way to search on the Internet.
Having a mobile friendly website is no longer a luxury for a business, it�s has become a necessity. Without a mobile friendly site, you are not getting the leverage of having the maximum traffic and exposure that your site deserves and can have, thereby giving you more business and making sure that you reach a wider market.
