Smilie | Shopify growth partner

One whitening kit, then a full range, then a new brand. Same partner the whole way.

Smilie launched with a single teeth whitening kit and a big vision. We designed and built its first custom Shopify store and set up Klaviyo, so the brand could sell well and market itself from day one.

The business grew fast: whitening systems, toothpaste, mouthwash and electric toothbrushes, then a move into beauty tech with the Collagen Peptide Micro-Infusion System, the Red Light Renewal Wand and sculpting rollers. When Smilie rebranded, we rebuilt the store around the new look: soft pink and mint, editorial type, and imagery that feels like a beauty brand. More on our custom Shopify design.

Bundles, proof and urgency, right where customers decide.

Every product page is designed around the questions a buyer has. System bundles show the saving on two or more units, value bundles like the Coffee Lovers Bundle pair a kit with daily care, and gifts with purchase add a free Depuff Reset Roller to bigger orders. Afterpay and a 60-day money-back guarantee sit beside the add to cart.

Proof does the rest. Real People, Real Reviews shows before and after results, clinical results sit with the product, step-by-step guides show exactly how each treatment works, and shoppable UGC videos let customers add the product straight from the video. See our Shopify development work.

Support, success, Klaviyo and Rebuy, month after month.

Smilie is on our Support and Success retainer. Our team ships new products, landing pages and campaign builds as the range grows, and keeps the store fast and stable through big sale periods.

We run Smilie’s Klaviyo email and flows and manage Rebuy for cart and product page recommendations, so every new launch gets in front of existing customers quickly. See our Shopify support and success and Klaviyo email marketing services.