Arabella & Rose recognised the need to optimise their digital presence to handle growing market demand. They aimed to enhance their online sales capabilities and improve backend operations to better manage their expanding business.
Arabella & Rose
Shopify Plus
Arabella & Rose, a children’s clothing retailer, partnered with Alinga to elevate their online store.
Arabella & Rose’s Growth Potential
WooCommerce to Shopify Plus Re platform
To support Arabella & Rose’s growth, we replatformed their online store from WooCommerce to Shopify Plus. We integrated Klaviyo for automated email flows and used Rebuy for tailored customer merchandising and average order value (AOV) strategies. A custom Shopify 2.0 theme was designed, focusing on mobile UX optimisation. Our team provided ongoing Shopify consulting, design, development, and support to ensure continuous improvement and operational efficiency.
Through tailored customer merchandising and mobile-focused optimisation, we boosted conversion rates and increased average order value

Outstanding Results for Arabella & Rose
Improvements:
- Enhanced Online Operations : The upgrade to Shopify improved overall online operations, making it easier to manage backend processes.
- Increased Customer Engagement : The new custom theme and user-friendly design led to higher customer engagement.
- Higher Sales Conversions : Optimised site functionality and design resulted in increased sales conversions.
- Improved Market Reach : Effective use of SEO and Klaviyo marketing strategies expanded their market reach.
- Boosted Customer Retention : Enhanced customer retention rates due to strategic marketing efforts.
- Scalability : Provided a robust platform that supports current operational needs and scales for future growth.
Our strategic approach has equipped Arabella & Rose with a scalable, conversion-optimised platform, driving significant growth in their online presence and sales.
Project Info
CLIENT
Arabella & Rose
ROLE
Gold Coast Shopify Agency
Shopify - Shopify plus and support growth retainer
Shopify - Shopify plus and support growth retainer



Shopify and eCommerce growth services
Shopify Plus eCommerce
97%
Custom theme development
95%
Klaviyo email marketing
42%
Shopify Plus B2B and B2C
84%
Yotpo Subscriptions - Loyalty - Reviews
80%
Services
Shopify and eCommerce support
Shopify consulting, design and development
Custom Shopify 2.0 Theme
Shopify Plus B2B and B2C
Yotpo Subscriptions - Loyalty - Reviews
Custom Tiered B2B pricing
Shopify Support
Shopify consulting, design and development
Custom Shopify 2.0 Theme
Shopify Plus B2B and B2C
Yotpo Subscriptions - Loyalty - Reviews
Custom Tiered B2B pricing
Shopify Support
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