A “Google Trusted Store” badge is a mark of reliability, certifying that your e-commerce website provides an excellent shopping experience. Displaying this badge reassures your customers of your credibility, showing them that Google vouches for your business.
Being a Google Trusted Store boosts your store’s reputation, as customers are more likely to trust and shop from a website endorsed by Google.
If you’re wondering how to become a Google Trusted Store, here’s a step-by-step guide from Alinga, experts in Shopify website development.
Step 1: Build a Well-Functioning E-Commerce Store
Start by creating a robust online store with no technical issues like slow loading times or errors. Your website must comply with Google’s policies and not sell restricted products such as drugs, firearms, or illicit items. Platforms like Shopify make it easier to build a compliant, efficient online store.
Step 2: Set Up a Google Merchant Center Account
Once your store meets Google’s eligibility criteria, sign up for a Google Merchant Center account. From there:
- Select the Merchant Store Program.
- Add your store (or multiple stores) under account management.
- Submit your application.
Google will then review your store over a 90-day assessment period.
Step 3: Prepare for the 90-Day Assessment
During the review period, your store must demonstrate exceptional performance and reliability. Here’s what you should focus on:
- Timely Shipments: Ensure your products are shipped within the estimated delivery dates.
- Accurate Billing: Process billing one day before dispatch.
- Sales Threshold: Maintain at least 200 sales per month and 600 sales within 90 days to give Google enough data to evaluate your store.
Step 4: Secure Your Website
For Google to trust your store, your website must be fully secure. Implement encryption (SSL certificates) to protect customer data and guard against fraud or phishing. Shopify simplifies website security, making it easier to meet this requirement.
Step 5: Meet Google Standards
To earn the Google Trusted Store badge, your store must consistently meet these standards:
- Shipment Accuracy: At least 90% of your orders must be shipped on time. Delivery windows should not exceed 14 days.
- Customer Support: Respond to customer queries promptly and resolve issues efficiently.
Partner with Alinga
The Shopify developers at Alinga eCommerce can help you integrate your store with Google Merchant Center, ensuring your site meets all requirements to become a Google Trusted Store. Trust Alinga to optimise your e-commerce website for success.
