Want to increase your Shopify store’s sales? UGC videos might be the key.
User-generated content (UGC) videos, shared by real customers, build trust and boost conversions. Platforms like Tolstoy make it easier to integrate these videos into your store. Here’s why UGC videos work and how Tolstoy helps:
- Boost Conversions: UGC videos can increase conversion rates by up to 24%.
- Engage Visitors: Interactive videos keep users on your site 4x longer.
- Shoppable Videos: Customers can buy directly from videos.
- Easy Integration: Tolstoy works with Shopify, Instagram, TikTok, and email tools.
Quick Stats:
- LSKD, an Australian sportswear brand, saw a 24% conversion boost and 53% higher average order value using Tolstoy.
- 75% of marketers agree UGC improves brand authenticity.
Ready to use UGC videos? Start by adding shoppable videos to product pages, homepages, and category pages for maximum impact.
Main Tolstoy Features
Tolstoy enhances the impact of user-generated content (UGC) videos, turning casual browsers into paying customers.
Buy Direct from Videos
This feature lets customers shop directly through videos, integrating seamlessly across:
- Product detail pages showcasing customer reviews
- Homepage video carousels with trending products
- Email campaigns featuring shoppable content
- SMS campaigns promoting new launches
- Mobile apps, including the Shop App
In addition to enabling purchases, Tolstoy tailors the experience for each viewer.
Video Path Options
Tolstoy uses AI to create customised shopping experiences. By analysing viewer behaviour, it delivers content that resonates, boosting engagement:
| Feature | Benefit |
|---|---|
| Personalised Video Feeds | Increases time on site by up to 4x |
| Interactive Quizzes | Helps customers make better decisions |
| AI-Powered Recommendations | Boosts conversions by up to 307% |
| Multi-Channel Distribution | Extends reach across platforms |
Shopify Setup Steps
Integrating Tolstoy with your Shopify store can elevate the UGC video experience. For example, Bio.me®, an Australian retailer, saw a sharp rise in conversion rates after applying Tolstoy to their homepage and product detail pages.
Key integration features include:
- Automatic video imports from Instagram, TikTok, and Google Drive
- Custom branding to align with your store’s look
- A dashboard to track video performance
- Compatibility with email tools like Klaviyo
- Mobile-friendly video delivery
The Pro plan, starting at AU$19 per month, offers unlimited shoppable videos and AI-driven feeds.
Adding Videos to Your Store
Best Video Locations
Where you place videos on your store can make a big difference in how customers interact with your site. LSKD, an Australian sportswear brand, found that Tolstoy UGC videos worked best in these spots:
| Page Type | Recommended Placement | Impact |
|---|---|---|
| Homepage | Video Feed Gallery | Longer browsing sessions |
| Product Pages | Customer Try-on Videos | 12% boost in engagement |
| Category Pages | Swipeable Video Feed | More product views |
| Collection Pages | Interactive Galleries | Increased site visits |
Once you’ve chosen where to place your videos, use the steps below to integrate them smoothly.
Setup Instructions
Here’s how to add Tolstoy videos to your Shopify store:
- Place a video feed gallery on your homepage.
- Add customer try-on videos near product descriptions on product pages.
- Use swipeable video feeds for category pages.
- Ensure all videos are optimised for mobile and desktop viewing.
Brand Style Guidelines
To get the most out of your videos, make sure they fit your brand’s look and feel. Here are some tips:
- Feature real customers who resonate with your brand.
- Highlight your product’s key features and quality.
- Use consistent lighting and a clean presentation.
- Provide clear demonstrations of how products work.
Engagement Tips
- Add shoppable links to make purchases easy.
- Include interactive features that mimic social media scrolling.
- Keep your brand’s tone consistent in all video content.
“With Tolstoy’s shoppable feed, customers can scroll like they normally would on Tiktok or Instagram. That’s crucial for us to meet consumers where they are – and Tolstoy enables exactly that.” – Jemma Cumming, Omni Channel Specialist at LSKD
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Sales Results from UGC Videos
Sales Impact
Tolstoy’s UGC videos have made a noticeable difference in e-commerce sales, especially for Australian retailers. A standout example is LSKD, a prominent Australian sportswear brand, which saw impressive results after integrating Tolstoy videos into their online store:
| Metric | Result |
|---|---|
| Conversion Rate | 24% increase |
| Average Order Value | 53% boost |
| Return on Investment | 110x |
| Video Engagement | 12% of product page visitors engaged |
These numbers highlight how UGC videos can drive both engagement and sales. By combining relatable content with well-thought-out placements, Australian consumers responded positively, appreciating the real-life product demonstrations.
Now, let’s see how video content stacks up against static images.
Video vs Static Content
Short-form video now accounts for 82% of online content, showing a clear preference for dynamic over static visuals. When comparing the performance of video content to static imagery, Tolstoy-powered videos consistently outperform:
| Content Type | Effect on Site Metrics |
|---|---|
| UGC Videos | Up to 307% increase in conversions |
| Interactive Video Feeds | 4x longer time spent on site |
| Static Product Images | Baseline performance |
Videos help shoppers visualise products in everyday use, offering a clearer understanding before making a purchase.
Shopify Store Examples
The success stories don’t stop there. Here are some practical examples of how Shopify stores have used Tolstoy videos to boost results. LSKD’s experience showcases the power of strategic video placement:
- Homepage Video Gallery
During Breast Cancer Awareness Month, LSKD featured a dedicated video gallery with customer content. This campaign led to a noticeable rise in site engagement. - Product Category Pages
Swipeable video feeds, similar to the scrolling experience on platforms like TikTok or Instagram, were added to category pages. This format kept visitors browsing longer and increased overall engagement.
“With Tolstoy’s shoppable feed, customers can scroll like they normally would on TikTok or Instagram. That’s crucial for us to meet consumers where they are – and Tolstoy enables exactly that.”
– Jemma Cumming, Omni Channel Specialist at LSKD
Improving Video Performance
Collecting Customer Videos
Tolstoy makes it easy to gather customer-generated videos by automatically importing content from platforms like TikTok, Instagram, and Google Drive. To encourage submissions, set up a landing page specifically for video uploads. This page should integrate seamlessly with Tolstoy, making it simple for customers to share their videos. Here’s how the platform supports imports:
| Source Platform | Content Type | Key Features |
|---|---|---|
| TikTok | Product reviews & demos | Direct tagging and import |
| Unboxing & testimonials | Auto-updated feeds | |
| Google Drive | Customer submissions | Bulk upload options |
Once you’ve collected these videos, focus on placing them strategically on your website to maximise their effectiveness.
Best Places for Videos on Your Website
After securing a steady flow of user-generated content (UGC), where you display these videos on your site can make all the difference. Here are a few smart placement ideas:
| Placement Location | Purpose | Impact |
|---|---|---|
| Product Detail Pages | Highlight real-world usage | Helps customers make purchase decisions |
| Homepage Stories | Build credibility and trust | Boosts initial site engagement |
Sharing Videos on Social Media
Tolstoy also simplifies sharing videos across your social media platforms. Here’s how you can make the most of it:
- Centralised Sharing: Use Tolstoy to create a centralised hub for your content, ensuring your message stays consistent across all platforms.
- Integrate Into Campaigns: Add shoppable videos to email, SMS, or dedicated landing pages to boost engagement and sales.
- Track Performance: Use Tolstoy’s analytics tools to measure which videos perform best and identify the times your audience is most active.
Conclusion
Key Benefits
Tolstoy’s video integration takes customer engagement to the next level, driving measurable sales growth. Here’s how it makes an impact:
| Feature | Benefit | Outcome |
|---|---|---|
| Social Proof Videos | Showcases real customer experiences | Boosts trust and conversions |
| Interactive Shopping | Simplifies the buying process | Increases site engagement |
| Multi-channel Display | Works seamlessly across platforms | Improves product page activity |
What to Do Next
Ready to get started? Install the Tolstoy Shoppable Video & UGC app from the Shopify App Store. The app offers flexible pricing, including a free plan for Shop app videos.
To make the most of Tolstoy:
- Add customer try-on videos to your product pages
- Use shoppable video features to streamline purchases
- Turn on AI-powered personalised feeds for better user experiences
With a 4.8/5 rating on the Shopify App Store, Tolstoy has proven its ability to drive conversions through user-generated video content. Its AI tools and smooth integration with e-commerce platforms make it a powerful solution for boosting engagement and sales.
