Want to scale your eCommerce store to 7–8 figures? Here’s how Gold Coast businesses are achieving success with Shopify Plus and expert strategies:
- Shopify Plus Features: Handle up to 8,000 orders per minute, optimise checkouts with custom JavaScript/CSS, and streamline operations with automation tools like Shopify Flow.
- Mobile-First Design: With 81% of traffic coming from mobile, optimising for mobile users is critical for conversions.
- Email Marketing with Klaviyo: Automated flows like abandoned cart recovery and welcome series can drive up to 60% of email revenue.
- Client Success: Brands like ECO Modern Essentials and Hawaii Surf have seen up to 304% revenue growth using these methods.
These strategies combine platform optimisation, technical implementation, and data-driven decisions to help local businesses grow from $1M to $100M+ in revenue.
Shopify Plus Features for High-Volume Sales
Core Platform Capabilities
Shopify Plus serves Gold Coast businesses surpassing AUD 1 million in sales, handling up to 8,000 orders per minute per store. Its features are designed to simplify operations and boost performance.
The platform’s custom checkout functionality allows brands to use JavaScript and CSS to optimise their checkout process, improving conversion rates. Shop Pay, another standout feature, has been shown to increase conversion rates by up to 50%.
Shopify Plus also includes tools for B2B operations. The Wholesale Channel helps manage separate pricing tiers, create tailored catalogues for different customer groups, automate bulk orders, and apply volume-based discounts. These tools make it easier to handle the demands of growing wholesale businesses.
Enterprise-Scale Operations
For businesses managing high sales volumes, Shopify Plus offers tools that centralise and streamline operations. One example is Shopify Flow, which automates repetitive tasks. For instance, orders tagged as ‘fresh food’ can be automatically assigned a ‘Refrigerated Shipping’ label.
The platform’s multi-store functionality supports international expansion. In 2023, Sasa used this feature to unify its eCommerce operations across multiple countries. They implemented localised platforms for over 30 regions, accommodating different languages and currencies while synchronising with external logistics providers in real time.
Launchpad, another powerful tool, simplifies the management of sales events and promotions. This is particularly useful for Australian retailers running flash sales across various time zones, ensuring high-traffic campaigns are executed smoothly without manual oversight.
Methods to Scale Shopify Stores
Building on Shopify Plus features, these strategies can help boost growth and revenue.
Mobile-First Design
With over 81% of Shopify store traffic coming from mobile devices, having a mobile-friendly design is non-negotiable. To optimise for mobile, focus on:
- Clear and easy-to-use navigation
- CTA buttons sized at least 48px with 32px padding
- Sans-serif fonts that are 16px or larger
- Images optimised with tools like TinyIMG
- Fixed dimensions for all images
Considering that 76% of shoppers make purchases on mobile, a mobile-first design lays the groundwork for improving conversions and running effective email marketing campaigns.
Conversion Optimisation Steps
After ensuring mobile optimisation, use Shopify analytics to identify and fix conversion issues. Focus on these areas:
- Integrating Shop Pay for faster checkouts
- Adding trust signals like reviews and badges
- Writing clear product descriptions with high-quality images
- Simplifying mobile forms with autofill options
- Running A/B tests on key page elements to see what works best
Klaviyo Email Marketing Setup
Brava Fabrics saw impressive results by using Klaviyo for their email marketing:
“Klaviyo gives us the opportunity to automate the entire customer journey – from when people visit the website, add something to their cart, and purchase something, to post purchase with reviews and advocacy.”
– Ilia Laliashvili, marketplaces and performance executive, Brava Fabrics
Some of their results included:
- A 76% increase in year-over-year email revenue
- 60% of email revenue generated through automated flows
- A 101% rise in overall online sales growth
To replicate this success, set up automation flows like:
- Welcome series for new subscribers
- Abandoned cart recovery emails
- Post-purchase follow-ups
- Milestone celebrations for loyal customers
- Re-engagement campaigns for inactive users
Regularly clean your email lists and A/B test content to improve deliverability and engagement. These targeted email strategies can play a big role in scaling Shopify stores effectively.
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Client Success Examples: $1M-$100M+ Growth
Success stories from Australian eCommerce brands show how targeted Shopify Plus strategies can lead to impressive revenue growth.
Performance Data
ECO Modern Essentials boosted mobile sales conversions by 25% through focused Shopify Plus development. Key changes included custom subscription pages and a “source to bottle” campaign that resonated with their audience.
Hawaii Surf saw major gains after switching to Klaviyo for email marketing:
- 25% of revenue now comes from automated flows
- 127% increase in revenue per recipient
- 180% improvement in welcome flow conversions
Pacsafe UK reported a 304% year-on-year revenue jump thanks to targeted customer engagement.
These examples show how strategies like mobile optimisation and email marketing can transform business performance.
Key Findings
Looking at these examples, two main strategies stand out:
Mobile-First Success Vacay Swimwear revamped their mobile UI and UX, leading to noticeable improvements in mobile sales conversions.
“We’ve seen a massive improvement in sales conversions, especially on the mobile, very happy with the results.” – Vacay Swimwear
Email Marketing Excellence Email marketing continues to be a powerful tool for driving revenue. VOITED combined a strong Shopify Plus setup with email strategies to expand internationally and boost customer lifetime value.
On average, Shopify Plus merchants see 126% year-over-year growth, proving the platform’s impact when paired with smart development and strategies.
Steps to Scale Your Store
Use these strategies to expand your eCommerce store effectively.
Shopify Plus Development Guide
Expand your store with a solid and scalable foundation.
Setting Up Store Architecture
- Configure multiple store locations for international reach.
- Use Shopify’s React-based stack to implement headless commerce.
- Improve checkout experiences with JavaScript and CSS.
Integration Framework
Connect essential platforms such as:
- Payment gateways with multi-currency options.
- Inventory management systems.
- Third-party logistics providers.
- Automation tools.
Analytics Implementation
Analytics are essential for understanding customer behaviour and improving store performance.
| Tracking Area | Focus Areas | Benefits |
|---|---|---|
| Customer Journey | Analyse user flows and drop-offs | Spot and fix conversion issues |
| Product Performance | Track inventory and bestsellers | Manage stock more effectively |
| Marketing ROI | Measure channel and campaign metrics | Maximise advertising efficiency |
These analytics provide the foundation for adopting advanced tools and strategies.
New eCommerce Technology
Use data insights to adopt tools that simplify operations and keep your store competitive.
Technology Implementation
- Automation Tools: Use Shopify Flow to create workflows for:
- Managing inventory.
- Handling customer service tasks.
- Streamlining order processing.
- Running marketing campaigns.
- Advanced Features: Leverage Shop Pay to increase checkout conversions by up to 50%:
- AI-driven product recommendations.
- Multi-language support for global customers.
- Custom pricing portals for B2B buyers.
- Real-time inventory updates.
Conclusion
Growing a business to 7–8 figures involves leveraging Shopify Plus’s powerful infrastructure alongside expert strategies. The platform’s features offer a strong base to support growth.
Key Growth Factors:
- Enterprise-level tools for handling high-volume sales and multi-currency transactions
- Customisable checkout options using JavaScript and CSS
- Automated workflows to improve efficiency
These elements create a foundation for the strategies discussed earlier.
Shopify Plus merchants report an average year-over-year growth of 126%. This growth is driven by a combination of technical fine-tuning and smart use of advanced features.
As mentioned in earlier sections, sustainable progress depends on three main areas:
- Platform Optimisation: Using Shopify Plus’s enterprise capabilities to scale effectively
- Technical Implementation: Employing automation tools to streamline operations
- Strategic Development: Making informed, data-backed decisions for ongoing improvement
Achieving success means combining expert execution, thoughtful planning, and continuous refinement. By blending proven methods with tailored design and technology, businesses can unlock growth opportunities, boost revenue, and maintain efficiency.
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