Here’s a quick summary of what they offer:
- TinyIMG: Speeds up your site with image compression and lazy loading.
- Avada SEO Suite: Handles schema markup and meta tags for technical SEO.
- Booster SEO: Optimises images, structured data, and redirects for large catalogues.
- Yoast SEO: Improves product descriptions and meta content with real-time feedback.
- SEMrush: Advanced keyword research, site audits, and competitor analysis.
- Plug In SEO: Basic SEO checks and fixes, great for beginners.
- StoreSEO: Bulk edits and automatic meta tags for product SEO.
- Ahrefs: Backlink analysis, keyword research, and content discovery.
- SEOAnt: Focuses on local SEO and integrates with Google Shopping.
- Search Atlas: Tracks local rankings and fixes technical SEO issues.
Quick Comparison
| Tool Name | Key Features | Starting Price (AUD/month) | Best For |
|---|---|---|---|
| TinyIMG | Image optimisation, lazy loading | $9.95 | Image-heavy stores |
| Avada SEO Suite | Schema markup, meta tag optimisation | $29 | Technical SEO |
| Booster SEO | Bulk optimisation, structured data | $49 | Large catalogues |
| Yoast SEO | Content analysis, readability checks | $39 | Content optimisation |
| SEMrush | Keyword research, competitor analysis | $169 | Advanced SEO strategies |
| Plug In SEO | Basic SEO audits, broken link checking | Free (Premium: $25) | Beginners |
| StoreSEO | Product SEO, bulk editing | $19.95 | Product optimisation |
| Ahrefs | Backlink analysis, site audits | $149 | Link building |
| SEOAnt | Local SEO, schema markup | $29.95 | Local businesses |
| Search Atlas | Rank tracking, local targeting | $99 | Australian markets |
Choose the tool that fits your budget and SEO goals. For Australian businesses, local SEO tools like Search Atlas and SEOAnt are especially useful.
1. TinyIMG
TinyIMG is a handy tool for Shopify stores, designed to improve site speed and search rankings by optimising images effectively.
Key features include:
- Automatic image compression that reduces file size while keeping quality intact
- Conversion to the WebP format, ensuring images load faster and work well across browsers
- AI-generated alt text to improve accessibility and SEO
- Lazy loading, which speeds up page loading times
The tool allows you to optimise existing images in bulk and ensures new uploads are optimised automatically, saving you time and effort.
TinyIMG also provides a detailed dashboard with insights like space saved, the number of optimised images, site speed, and suggestions for further improvements. Its seamless Shopify integration makes it a great option for Australian eCommerce businesses looking to improve site performance and image SEO.
Up next, let’s look at another tool that can help boost your store’s SEO.
2. Avada SEO Suite
Avada SEO Suite is a practical tool designed to make SEO management simple for Shopify stores. With its easy-to-use interface and smooth integration with Shopify, it helps businesses maintain a strong online presence without unnecessary hassle.
Specifically designed with Australian eCommerce in mind, this tool caters to regional SEO needs. Its intuitive setup ensures your site stays optimised, even as you update or grow your product range.
Need help crafting a Shopify SEO strategy? Reach out to the experts at Alinga, a certified Shopify Plus Partner.
3. Booster SEO & Image Optimizer
Booster SEO & Image Optimizer improves your Shopify store‘s search rankings and loading speed. It handles tasks like automated image compression and structured data updates, which are especially useful for Australian eCommerce businesses with extensive product ranges.
The tool compresses product images automatically, working with JPEG, PNG, and WebP formats to ensure compatibility across various browsers and devices.
It also generates SEO-friendly alt text using your product catalogue data. Plus, it updates schema markup for key details such as:
- Product information: AUD pricing, stock availability, and variations
- Customer reviews: Ratings and review counts
- Business details: Operating hours and contact information
- Shipping specifics: Delivery zones and estimated lead times
Tailored for Australian merchants, the tool offers region-focused features and integrates smoothly with Shopify, making local SEO simpler. It includes regular audits and detailed reports to help identify issues early and track your progress.
For professional Shopify SEO services, reach out to the certified experts at Alinga. Next, we’ll explore how this tool stacks up against others in its category.
4. Yoast SEO for Shopify
Yoast SEO for Shopify helps improve the visibility of product pages and collections in search results. It provides real-time feedback to fine-tune product descriptions, meta titles, and meta descriptions, ensuring they align with current SEO best practices.
For Australian businesses, Alinga’s certified Shopify experts can assist in applying these strategies to maximise your store’s online presence.
5. SEMrush
SEMrush is an all-in-one SEO tool designed to help Shopify store owners improve their online performance. It offers a range of features to analyse and optimise your store’s visibility and rankings.
The Site Audit tool checks your store’s technical SEO, flagging issues like broken links, duplicate content, and mobile usability problems. Meanwhile, the Position Tracking tool keeps tabs on your store’s rankings for specific keywords across Australia.
With the Keyword Magic Tool, you can find product-related keywords by analysing monthly search volume, keyword difficulty, cost per click (in AUD), and search intent.
The SEO Writing Assistant ensures your content meets SEO standards. It evaluates keyword usage, content length, readability, and even suggests SEO-friendly titles.
Want to know what your competitors are doing? The Competitive Analysis features let you dive into their top-performing pages, backlink strategies, and keyword tactics.
SEMrush also offers detailed reports to track your organic search performance and uncover areas for growth. Its intuitive design makes it easy to use, whether you’re a beginner or a seasoned pro.
6. Plug In SEO
Plug In SEO checks your Shopify store for typical SEO problems and offers easy-to-follow suggestions to fix them. This tool makes SEO more manageable for store owners, regardless of their experience. Up next, we’ll compare these tools to help you find the best fit for your store.
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7. StoreSEO
There’s not enough verified information available about Store SEO’s on-page SEO capabilities, keyword management features, pricing, or overall performance for Shopify merchants.
As a certified Shopify Plus agency, we recommend prioritising tools that offer transparent pricing, clearly defined features, and measurable results. These qualities are present in the other tools highlighted in this article, which have established reputations.
If you’re aiming for reliable SEO outcomes, stick with tools that have a documented history of success – explored further in the Tool Comparison section.
8. Ahrefs
Ahrefs is a powerful SEO tool that can help Australian Shopify store owners improve their visibility and attract more organic traffic. It offers detailed insights and features designed to refine your SEO strategies.
The Site Explorer feature provides a deep dive into your competitors’ SEO efforts. You can uncover their top-performing pages, backlink profiles, and keyword rankings, giving you actionable data to refine your content and link-building strategies.
The Keywords Explorer tool delivers Australia-specific insights, including:
- Monthly search volume trends
- Keyword difficulty scores
- Click-through rate potential
- Parent topic analysis
- SERP feature opportunities
With the Content Explorer, you can discover trending topics in your niche. This makes it easier to craft engaging blog posts and product descriptions that resonate with your audience.
Ahrefs offers transparent pricing tailored for Australian users. Plans start at AUD 149/month for Lite, AUD 299/month for Standard, and AUD 599/month for Advanced. Each tier includes more advanced features like detailed site audits and expanded link analysis. All prices include GST and are billed in Australian dollars.
The Site Audit feature is particularly useful for Shopify stores, as it checks for over 100 technical SEO issues, such as:
- Duplicate content
- Broken internal links
- Missing meta descriptions
- Mobile optimisation problems
- Page loading speed issues
Ahrefs equips Shopify merchants with the tools they need to stay competitive in the Australian market.
9. SEOAnt
SEOAnt is a Shopify SEO tool designed to improve search rankings and eCommerce performance for Australian businesses. By applying proven SEO strategies and customised merchandising techniques, it helps increase organic traffic, average order value (AOV), and conversion rates. Below, we’ll compare these tools to help you identify the right option for your store.
10. Search Atlas
Search Atlas is an SEO toolkit designed specifically for Shopify merchants. It combines keyword research with competitor insights to help improve local search rankings.
The Site Audit feature reviews your Shopify store to find technical SEO issues that might hurt your rankings. It checks elements like meta descriptions, title tags, and image optimisation, offering clear fixes.
Its Content Optimisation tool helps fine-tune product descriptions and blog posts. It provides real-time suggestions for:
- Keyword usage and placement
- Readability improvements
- Internal linking
- Meta tag adjustments
The Rank Tracking feature keeps tabs on your keyword rankings across Australian regions. It also provides reports on ranking changes and search visibility trends.
Other tools include a Backlink Analysis feature to examine your store’s link profile and a Geographic Targeting option to customise strategies for Australian markets. The platform is user-friendly, making it suitable for both beginners and experienced marketers.
Search Atlas starts at AUD $99 per month, offering a practical option for Shopify stores aiming to improve their local SEO.
Tool Comparison
| Tool Name | Key Features | Starting Price (AUD/month) | Best For |
|---|---|---|---|
| TinyIMG | Image optimisation, lazy loading, alt text automation | $9.95 | Image-heavy stores |
| Avada SEO Suite | Schema markup, meta tag optimisation, sitemap generation | $29 | Technical SEO |
| Booster SEO | Bulk optimisation, structured data, redirect management | $49 | Large catalogues |
| Yoast SEO | Content analysis, readability checks, XML sitemaps | $39 | Content optimisation |
| SEMrush | Keyword research, competitor analysis, position tracking | $169 | In-depth SEO strategies |
| Plug In SEO | Basic SEO audits, broken link checking, meta fixes | Free (Premium: $25) | Beginners |
| StoreSEO | Product SEO, bulk editing, automatic meta tags | $19.95 | Product optimisation |
| Ahrefs | Backlink analysis, content explorer, site audit | $149 | Link building |
| SEOAnt | Local SEO, Google Shopping integration, schema markup | $29.95 | Local businesses |
| Search Atlas | Geographic targeting, rank tracking, site auditing | $99 | Australian markets |
This table highlights each tool’s strengths to help you find the right match for your store. For example, TinyIMG is ideal for image-heavy websites, while Yoast SEO focuses on improving content readability. Tools like SEMrush and Ahrefs provide deep insights for advanced SEO needs.
If you’re just starting out, Plug In SEO offers essential features at no cost or a minimal fee. Mid-tier options, such as StoreSEO and TinyIMG, focus on specific needs like product optimisation or image handling. For larger operations, tools like SEMrush and Ahrefs deliver advanced capabilities.
For Australian businesses, tools with local SEO features are key. Search Atlas and SEOAnt are tailored for boosting visibility in Australian search results, offering region-specific keyword tracking and local business schema integration. Choose based on your store’s size, goals, and level of technical expertise.
Final Thoughts
Choose SEO tools that align with your business goals and specific needs. When comparing options, keep these factors in mind:
- Local Market Focus: Tools like Search Atlas and SEOAnt can help improve rankings specifically for Australian local searches.
- Mobile Performance: Prioritise tools with strong mobile SEO features to ensure your site performs well on all devices.
- Seamless Integration: Look for tools that connect easily with email marketing and eCommerce platforms, creating a unified marketing approach.
Make sure your SEO investment is appropriate for your budget and the scale of your business. Once you’ve identified the right tools, it’s time to put them into action.
For the best outcomes, consider working with professionals who are familiar with the Australian eCommerce market. Alinga, a Shopify Plus agency based on the Gold Coast, specialises in implementing these tools and creating tailored SEO strategies. Their knowledge ensures your tools are used effectively and aligned with trends in the Australian market.
