Starting a new business venture begins with a solid vision and meticulous planning. When it comes to an eCommerce business, the stakes are even higher, especially when it comes to choosing the right platform to build your website. Shopify experts suggest that the foundation of a successful eCommerce site is the platform you choose.
In traditional business, selecting a location for a store involves physically inspecting the premises. An eCommerce store operates on a similar principle, but the ‘land’ is your platform. With advancements in technology, even those without technical expertise can now set up a website with ease.
There are numerous eCommerce platforms available in the market, but how do you decide which one is the best fit for your business? By focusing on key aspects of your business, you can compare these with the capabilities of various platforms, helping you identify the perfect match.
Aspect No.1: Understanding Your Business Blueprint
Start by mapping out the core activities of your business, such as the products or services you offer, your target market, and your audience. These foundational points will help you determine the basic extensions and apps you’ll need.
While third-party apps are always an option, having most of the necessary features built into the platform can save you money in the long run.
Aspect No.2: Navigating Budget Constraints
Once you’ve clarified your business needs, you can narrow down your platform options. For startups, budget is often a major concern, and even established businesses need to stay within their financial limits.
Avoid the mistake of opting for a cheaper platform with limited features when there might be a better, albeit slightly more expensive, option available. If a platform like Shopify offers above-average features that justify the cost, it should be on your shortlist.
Aspect No.3: Evaluating Payment Options
Your choice of payment options is directly linked to your customer conversion rate. Each platform will offer different shopping cart and payment processing options. With digital wallets becoming a preferred payment method, it’s essential to ensure that your platform supports these options.
Before settling on a platform, make sure it includes all the payment options you want to offer in your online store.
Aspect No.4: Enhancing User Experience
Your customers are the primary reason you’re building your website. The traffic and sales conversions that generate income depend heavily on how well your store meets customer expectations. Every aspect that enhances usability, from seamless navigation to efficient search and categorisation, contributes to a positive user experience.
Platforms like Shopify are designed to ensure your website is easy to navigate, providing a smooth shopping experience that keeps customers coming back.
Aspect No.5: Prioritising Security Measures
Cybersecurity is one of the biggest concerns in today’s digital age. Imagine entering your personal card details online, only to have a hacker use them for fraudulent transactions. To earn and maintain your customers’ trust, it’s crucial to choose a platform that offers robust security features. A platform that is SSL-certified and provides high-end security is non-negotiable.
Shopify stands out as an excellent choice, ticking all the boxes when it comes to these crucial factors.
At Alinga, we specialise in creating top-notch eCommerce solutions tailored to your business needs. As Shopify experts, we are committed to helping you build a secure, user-friendly, and successful online store. Partner with us, and let’s take your eCommerce business to the next level.
