While you are broadcasting, viewers can tune in and ask questions via a messaging window. That way you can respond in real time to questions or comments viewers have. Videos are currently limited to 30 min.
Immediate and Impactful
When an audience member first joins your broadcast, their name will appear in the comments section so you know who is attending. They will also be asked to subscribe to your feeds, and so will be notified whenever you are broadcasting. This list of subscribers is separate from the friends and fans lists.
Ideas for Broadcasts
Some ideas for what to broadcast for a business include a Q&A session, product reviews, interviews with an industry expert, a how to, or just simply showing what you are doing or seeing.
It may take some time to figure out the best way to use these new features for the promotion of your Magento online store. Imagination will be a key factor in successful implementation. See what original ideas you can come up with to fully take advantage of these interesting and powerful new Facebook capabilities.