No matter who you are or what your business is selling, there is one sure fire way to drive away potential customers.
Bad web design.
Great design makes all the difference in the world no matter what youï¿½re selling. Look at Apple and the phenomenon that the iPhones have become. There are lots of phones out there with just as good, even better specs. And most phones can do way more than the average person will ever need.
But what draws people in droves to Apple products year after year?
So what makes web design that sells?
We all know looks can make a difference. We spend thousands of dollars to make everything from our cars to our cheeseburgers look like the most enticing thing in the world. For many businesses the first thing that they see will be your website.
People decide within seconds if youï¿½re worth their time or if they are going to move on to the next. So you better give them something that gets their attention in a positive way.
You do that by dressing your best. You need web design that is up to date with the latest trends. Get that sleek, minimalistic layout that shows them the kind of company that you are.
Your site might look great, but if it doesnï¿½t follow all the best in web design practices it could be too slow.
Peopleï¿½s patients for waiting on technology is already paper thin and only getting worse. While we used to be happy we no longer have to deal with dial up internet, we are now frustrated if things donï¿½t load immediately.
Statistics show that userï¿½s will exit a site if it takes longer than 3-4 seconds and most expect it to load within 2 seconds.
Plus search engines such as Google penalise websites that take too long to load, which means less people seeing your site and a loss of revenue.
So, you better make sure your web design is using best practices and loading as fast as possible.
3. Ease of use
Ultimately none of these other things matter if it isnï¿½t clear and concise on where to go to find what youï¿½re looking for.
Nobody wants to spend time hunting for the part of the site that matters to them. And even more importantly, nobody wants to deal with the frustration of links not working, web forms not working, or incorrect information.
All of these things make using the site more difficult than itï¿½s worth and your potential customers are likely to just go back to Google and find someone else to buy from.
For the best Brisbane website design contact Alinga today, the web design experts.