Willow By The Sea
Shopify Plus

Willow by the Sea is a lovingly devoted, purely organic, and nature-embracing skincare brand, specializing in crafting nourishing products for babies and mothers.

Willow by the Sea, a nurturing and organic skincare brand, was seeking to leverage the new capabilities of Shopify 2.0 to enhance their online storefront. They required a sophisticated redevelopment to meet the demands of their growing customer base, with a specific focus on optimising their B2B build and implementing advanced merchandising strategies.

What we did

At Alinga, we partnered with Willow by the Sea to execute a comprehensive Shopify 2.0 rebuild. We embarked on a strategic redesign and redevelopment, fully utilising the new Shopify Plus B2B functionality. We closely analysed their needs and translated them into a cohesive and future-ready platform.

Conversion rate increase | Blended B2B & B2C Store | AOV Increase

Shopify Plus B2B & B2C Blended store

We implemented a robust redevelopment strategy for Willow by the Sea, making full use of the new Shopify 2.0 functionality. The redesign included the integration of Yotpo multi-programme reviews, loyalty programs and subscriptions. We also added tailored merchandising rules for upsell and cross-sell rules through Rebuy and tailored merchandising to support advanced Average Order Value (AOV) and growth strategies.

Every element was customised to resonate with their organic and nurturing brand image.

Subscriptions / Reviews / Loyalty

Advanced AOV

UGC Videos

Shopify Plus

Klaviyo

The Results

The result of our collaboration with Willow by the Sea has been a successful redevelopment into Shopify 2.0, with a refreshed design and advanced functionalities that align with their business goals.

The implemented features, such as Yotpo reviews and merchandising strategies, have contributed to enhancing customer engagement and sales growth. Our continued partnership with Willow by the Sea ensures that their platform remains responsive to market trends and their unique brand philosophy.