Ecommerce customer interaction replaces the old “word of mouth” with shares, likes, and retweets. And you want your website to be what they’re “talking” about.
Let’s have a yarn about what businesses are doing to get amazing customer interaction and then incorporate these tricks into your own online store.
SEO – So simple, easy to overlook
First, let’s discuss out if you’re taking advantage of all the resources available to your ecommerce store. One of our top picks for a Shopify online store is the SEO component. Search engines need to find your store fast – don’t skip out on this essential tool, mate, it’s easy to overlook.
Reviews
Do you have a space to allow customers to interact with your product in a positive light? Don’t be afraid of negative reviews. Many online shoppers won’t even consider a site that doesn’t have some form of a testimonial, and a few negative ones mean that your product or service has more legitimacy, because nothing is perfect, right?
Open-ended questions
Ask engaging open-ended questions to your customer base and let them have their say on social media. Discuss a new product launch, what their favourite time of day is to do “blank”, and who they reckon will be the next World Cup winners.
Obviously, steer clear of controversial topics and yarns, but thinking outside the box as to how you can get an answer is not only crucial but fun. There’s a better chance of getting your post noticed, if on the hottest day of the year, a customer sees “Did anyone hear it’s gonna snow tomorrow? What’s going on here…”, followed by a “Don’t we all wish” than “10% off clearance items” post.
Photos or it didn’t happen
Think about when your customers are checking out social media. On the commute to work, during a conference call to stave off boredom, waiting in line… these are all examples done on mobile devices.
To take advantage of these devices, keep your posts short and sweet but with some eye candy. Instagram lets you do this with pictures and minimal words. Ask your satisfied customers to #hashtag your products or outcomes of your services with a quick snapshot and add them to your Instagram account, re-tweet on Twitter, or share on Facebook.
If you’re after a ripper Brisbane eCommerce website, check out Alinga Shopify eCommerce and see what we have to offer. If you have any questions or would like to have a yarn about your Shopify site, please get in touch with us today, and we’ll be more than happy to lend a hand.
