Shopping cart abandonment is one of the biggest challenges that online businesses are currently facing in Australia. Recent reports by Forrester research show that 48% of Australian online shoppers abandon their shopping carts and do not take the final step to purchase.
Most of the common reasons for this high rate of abandonment include a difficult-to-navigate ecommerce website design, long load times, and shopping cart technical problems. In addition, many of these consumers also place items in online shopping carts just for comparison and budgeting purposes and not necessarily because of a problem with the retailer�s ecommerce website design.
As a respected Gold Coast ecommerce developer, one of our priorities at Alinga Web Media Design is to help our clients provide a positive experience to their online customers. For the highest quality shopping cart and ecommerce websites, Gold Coast customers know they can count on us for the best ecommerce web design solutions.
Below are five ways we can help you improve your ecommerce shopping cart design. One that your customers will enjoy using and will help increase your overall sales.
- Provide clear site navigation: While shopping online, customers like to know exactly where they are in the process. Therefore, your ecommerce website design should include helpful features like breadcrumb’s which will show users where they are and where they came from within your site architecture.
- Client service done right: One of the benefits of having an ecommerce store is that it gives users access to all your products and services. Making sure they have a way to easily contact a client service rep for help on any questions or technical problems is a sure fire way to improve their shopping experience.
- Provide online user reviews: Stores are great at advertising their own products but online shoppers are heavily influenced by the recommendations they hear from other customers. Letting users post and read reviews on your site gives your business credibility and the opportunity for users to learn additional details that may not have been included in the original product description.
- Give those non-buyers an incentive to buy: As experienced Gold Coast ecommerce developers, we understand how to provide effective incentives that will get consumers to purchase those items sitting in their carts. A secondary call-to-action option is just one of the many methods we can implement to provide non-buyers a secondary, but related option that is less of a commitment.
- Implement a recommendation engine: When users return to an online retailer for additional shopping, they appreciate getting recommended offers based on their previous purchases and preferences.
For online businesses looking to improve their shopping cart and ecommerce websites, Gold Coast Alinga Web Media Design offers the highest quality solutions. Contact us now for more information.
