Klaviyo is a powerful tool for Shopify Plus stores, helping you create personalised shopping experiences and boost sales. Here’s a quick overview of its top benefits:
- Smart Customer Groups: Automatically segment customers based on purchase habits, browsing activity, and more.
- Marketing Automation: Save time with automated email and SMS campaigns triggered by customer actions.
- Direct Shopify Plus Integration: Real-time syncing of customer data for accurate targeting and dynamic product recommendations.
- Custom Messages: Send tailored emails and SMS with customer-specific details, location-based content, and predictive analytics.
- Performance Reports: Track ROI, conversion rates, and AOV trends in AUD to refine your campaigns.
- Message Testing: A/B test subject lines, content, and send times to optimise engagement and sales.
- Multi-Channel Growth: Expand your reach with consistent messaging across email, SMS, and web notifications.
Klaviyo is especially useful for Australian Shopify Plus stores, offering localised features like AUD pricing, GST settings, and compliance with Australian SMS rules. By integrating Klaviyo, you can streamline your marketing efforts and deliver personalised experiences that resonate with your audience.
1. Smart Customer Groups
Klaviyo uses data like purchase habits, browsing activity, and interactions to automatically sort customers into targeted groups. This makes it easier to craft marketing strategies that actually work.
Real-time Segmentation
Customer groups are updated instantly based on their latest actions. For example, if someone browses a product category, adds something to their cart, or completes a purchase, they’re automatically placed into the right group.
Behaviour-Based Groups
You can create segments based on factors like:
- Purchase history and frequency
- Average order value (AOV)
- Product or category preferences
- Website activity and email engagement
- Cart abandonment
Advanced Filtering Options
Zero in on specific audiences, such as:
- Customers who spent over AUD 200 in the past 90 days
- Shoppers who viewed winter clothing but didn’t buy
- Buyers of your eco-friendly product range
- People living in certain Australian postcodes
Predictive Analytics
Klaviyo also helps anticipate customer behaviour, identifying groups like:
- Frequent repeat buyers
- Customers at risk of churning
- Seasonal shoppers
- Price-conscious buyers
2. Marketing Task Automation
Klaviyo handles email and SMS marketing automation for Shopify Plus stores. For example, when a customer signs up, leaves items in their cart, or makes a purchase, Klaviyo steps in to send a welcome email, a cart reminder, or a follow-up message. This reduces manual work while ensuring timely and personalised messages reach your customers. It’s an efficient way to keep your Shopify Plus marketing running smoothly.
3. Direct Shopify Plus Connection
Klaviyo’s integration with Shopify Plus simplifies data flow and improves marketing accuracy for Australian eCommerce businesses. This connection ensures real-time syncing of customer data between the two platforms, keeping your information up to date without manual effort.
With bidirectional syncing, any updates – like purchases, preference changes, or store interactions – are instantly captured by Klaviyo. Key data points synced include:
- Purchase history and order values in AUD
- Product browsing patterns
- Cart activity
- Customer account details
- Shipping and delivery preferences
- Real-time pricing and inventory updates
This integration makes sure your data stays accurate and automatically reflects any changes, such as inventory levels or pricing updates, in your email campaigns.
Dynamic product recommendations are another benefit. Emails can feature tailored suggestions based on a customer’s browsing history or past purchases. Plus, when you first connect Klaviyo to your Shopify Plus store, it imports up to 24 months of customer data, giving you instant insights for better segmentation and targeting.
The API connection is built to handle high-traffic times, such as Boxing Day or end-of-financial-year sales, ensuring consistent performance even during peak periods.
4. Custom Marketing Messages
Klaviyo allows you to send highly personalised, data-driven messages tailored specifically for Australian customers. Thanks to its direct integration with Shopify Plus, you can use dynamic content blocks that automatically update based on customer data. These include:
- Customer-specific details like names, past purchases, and browsing history
- Product recommendations based on shopping habits
- Discounts in AUD customised for loyalty tiers
- Location-specific content for different Australian states and territories
- Click-and-collect details for nearby stores
- Promotions timed to match Australian seasonal trends
- Adjusted message frequency based on customer engagement
This level of precision ensures your messages reach the right audience at the right time with the right content.
For instance, if data shows Melbourne customers shop most often between 7:00 pm and 9:00 pm AEST, you can schedule campaigns to hit inboxes during that prime window. Similarly, if a customer browses winter coats in July, Klaviyo can trigger an email featuring your winter collection with localised pricing and availability.
Klaviyo also uses predictive analytics to make your messaging smarter. If a customer frequently buys activewear, your emails can prioritise updates about new arrivals in that category.
Advanced segmentation takes this a step further. Imagine creating a group for “Sydney customers who spent over $200 in the last 30 days and browsed winter boots.” You can then send this segment targeted promotions for winter footwear, increasing the chances of conversion.
Additionally, Klaviyo supports multi-currency displays. Australian customers see accurate prices in AUD, while international shoppers get prices in their local currency. This is a game-changer for Shopify Plus stores catering to both domestic and global audiences.
5. Sales and Performance Reports
Klaviyo tracks the return on investment (ROI) of email campaigns for Shopify Plus stores, presenting key metrics in AUD to help businesses measure and improve their performance.
Key metrics include:
- ROI per campaign: Understand how much revenue each campaign generates.
- Average order value (AOV) trends: Spot patterns in customer spending.
- Campaign conversion rates: See how effectively campaigns turn leads into sales.
These insights work hand in hand with Klaviyo’s automated tools for customer segmentation and personalised messaging.
sbb-itb-19747f8
6. Message Testing Tools
Klaviyo offers tools designed to fine-tune email campaigns for Shopify Plus stores. These tools, including A/B testing, help merchants improve engagement and drive sales. Here’s a closer look at how each feature works to refine your email strategy.
Subject Line Testing
Experiment with multiple subject lines at once to see which ones lead to better open rates. Klaviyo tracks performance metrics and identifies the top-performing options using statistical analysis.
Content Testing
Test different email layouts, images, and call-to-action buttons to learn what resonates most with your audience. Some elements you can tweak include:
- Placement of product images
- Button colours and text
- Length of email copy
- Types of promotional offers
Smart Send Time Testing
By analysing customer behaviour, Klaviyo determines the best times to send emails and adjusts delivery schedules automatically to boost open rates.
Dynamic Content Testing
Compare personalised content blocks with standard versions to assess the impact of customisation. Test elements like:
- Product recommendations
- Tailored offers
- Location-specific content
- References to past purchases
Klaviyo provides detailed analytics for each test, covering key metrics such as:
| Metric | What It Measures |
|---|---|
| Open Rate | Percentage of recipients who opened the email |
| Click Rate | Percentage of opens that resulted in clicks |
| Conversion Rate | Percentage of clicks that led to purchases |
| Revenue per Recipient | Average revenue generated per email recipient (in AUD) |
These tools work seamlessly with Klaviyo’s reporting features, giving merchants valuable insights based on real customer behaviour. This data makes it easier to refine email marketing strategies and achieve better results.
7. Multi-Channel Growth Options
Klaviyo helps Shopify Plus stores expand their marketing efforts across email, SMS, and web push notifications. This ensures your messaging stays consistent and personalised, reflecting your brand’s tone and style. By connecting with customers through the channels they prefer, you can deliver a seamless experience across all touchpoints.
With its integrated approach, Klaviyo allows merchants to run targeted campaigns that connect with their audience – whether it’s responding to an SMS promotion or clicking on a web notification. Each interaction uses your store’s customer data to make future communications even more relevant.
This multi-channel approach lays the groundwork for taking advantage of local market insights to refine these strategies further.
Australian Market Features
Customise Klaviyo’s features to align with the specific needs of the Australian market.
Prices in AUD and GST Settings
Klaviyo automatically displays prices in AUD and integrates your store’s GST settings, saving you the hassle of manual adjustments.
Australian Time Zones
Plan and schedule campaigns according to AEST or AEDT, ensuring your messages land when your audience is most likely to engage.
SMS Rules Compliance
Klaviyo adheres to Australian SMS regulations, including opt-out management and proper sender identification, in line with the Spam Act 2003.
Local Analytics
Access detailed performance metrics to monitor campaigns and uncover Australian shopping trends.
Seasonal Promotions
Effortlessly create campaigns for major Australian events like Boxing Day, end-of-financial-year sales, and Click Frenzy.
These tailored features, combined with Klaviyo’s segmentation and automation tools, help your Shopify Plus store deliver a personalised shopping experience for Australian customers.
Alinga‘s Klaviyo Setup Services
Alinga offers expert Klaviyo services to help your Shopify Plus store reach its full potential.
As a certified Shopify Plus Partner, Alinga specialises in integrating and managing Klaviyo for Australian eCommerce businesses.
Complete Klaviyo Integration
Alinga handles the technical side of connecting Klaviyo with your Shopify Plus store. This includes ensuring smooth data sync and setting up marketing automation features. Key steps include:
- Setting up automated data flows and segmentation
- Configuring workflow triggers
- Customising branded templates
- Aligning Klaviyo with your Shopify Plus setup
This setup creates a solid foundation for running impactful campaigns.
Strategic Campaign Development
Once the setup is complete, Alinga works with you to build:
- Personalised customer journey maps
- Automation sequences aimed at boosting revenue
- Targeted segment strategies
- Performance monitoring frameworks
These strategies help your campaigns perform effectively and adapt as your business grows.
Ongoing Support and Optimisation
With Alinga’s Support & Success Growth Retainers, you’ll have access to Shopify developers, designers, and email marketing experts. Services include regular performance reviews, campaign updates, troubleshooting, and improvements based on analytics.
With 20 years of experience, Alinga is committed to delivering email marketing solutions that drive real results for your Shopify Plus store.
Conclusion
Klaviyo’s Shopify Plus integration equips Australian eCommerce businesses with tools to drive growth and create personalised marketing strategies that engage customers and increase revenue.
This direct integration ensures smooth data sharing, allowing real-time insights into customer behaviour and precise campaign targeting. For Australian retailers, this means accurate AUD pricing, scheduling that aligns with AEST, and promotions tailored to local markets.
By combining detailed analytics with multi-channel capabilities, Klaviyo helps businesses make smart decisions and expand their reach. These features enable stores to design campaigns that connect with Australian audiences while maintaining consistent branding across platforms.
For the best results, consider working with professionals who can develop a tailored Klaviyo strategy. With expert support, your Shopify Plus store can maximise the potential of this integration and strengthen its presence in the Australian market.
Are you ready to elevate your online business to the next level? With automation, easy customisation, and multi-channel adaptability, Alinga’s Shopify Plus integration will help grow your e-commerce business. Our team of experts ensures that your setup is smooth future-ready, and fits every requirement. Let’s explore how Alinga can transform your Shopify platform into an effective sales tool, get in touch with us right away!
