BioGenesis, is a respected wellness and supplement brand known for its science-backed formulas and high customer retention. They were looking for a smarter way to grow loyalty without relying on blanket discounts.
The Challenge
Their old sign-up approach relied heavily on automatic discount codes, which affected margins and encouraged customers to wait for sales. Ben needed a more cost-effective way to grow email/SMS opt-ins and encourage recurring orders — especially for subscription and refill customers.
Why They Chose Win Back
Win Back allowed BioGenesis to reward customers in a more meaningful, sustainable way using a single monthly store-credit giveaway, creating excitement without eroding margins.
Implementation
- Added Win Back as a branded, science-forward on-site experience
- Integrated with Rebuy Smart Cart to capture high-intent shoppers
- Enabled Shopify’s new customer accounts for seamless store-credit issuing
- Replaced old discount-based signup forms entirely
Setup was extremely quick, requiring no development time.
Impact
BioGenesis saw:
- An increase in new email/SMS subscribers
- Stronger month-to-month engagement around the giveaway
- Improved conversion behaviour without discount expectation
- Repeat purchases triggered by customers coming back “for another chance to win”
- Savings by removing discount-driven signup incentives
What They Loved Most
Ben appreciated how quickly everything worked “out of the box” — especially the automatic store credit and ease of selecting winners monthly.
“Really impressed. Quick to install, simple to run, and the store credit reward is a great addition for our customers.”
— Ben, BioGenesis
