Want to grow your Shopify store’s revenue? Rebuy helps you boost sales with checkout cross-sells and post-checkout promotions. Here’s a quick overview of how it works:
- Increase Average Order Value (AOV): Use AI-driven personalisation to recommend products during checkout.
- Post-Checkout Offers: Add promotions on the Thank You page to drive additional purchases.
- Easy Setup: Install Rebuy on Shopify, customise widgets, and start converting.
- Proven Results: Merchants like G.O.A.T. Foods added A$2.5M in extra revenue, and SpearmintLOVE increased AOV by 11%.
- Plans: Start from A$99/month with a 21-day free trial.
Rebuy is designed to help Australian merchants optimise sales with localised strategies, like pricing cross-sell items under 50% of the main product and tailoring offers for seasonal trends. Get started to transform your checkout experience today!
Getting Started with Rebuy Cross-Sells
Add Rebuy to your Shopify store to increase your average order value (AOV). For instance, SpearmintLOVE saw an 11% jump in AOV after using Rebuy’s checkout offers.
Setup and Installation Steps
Install Rebuy from the Shopify App Store. You’ll get a 21-day free trial to explore its features. Once installed, access the Rebuy dashboard to customise your settings.
Here’s a quick look at the pricing plans:
| Plan | Monthly Cost | Ideal For |
|---|---|---|
| Starter | A$99 | New stores starting out |
| Scale | A$249 | Growing businesses |
| Pro | A$499 | Established online merchants |
After setup, start creating checkout widgets designed to convert.
Building Checkout Widgets
Follow these steps to create checkout widgets:
- Go to the Online Store section in your Rebuy dashboard.
- Select Product Page and click “Create New” to design cross-sell popups.
- Adjust widget settings, including triggers and display rules.
Use the Rules Engine to fine-tune how your widgets look and behave. This tool lets you set specific recommendation rules based on your product catalogue and customer activity.
“Amazing app to easily set up post purchase offers, cross sells, and other Rebuy widgets. They are constantly adding new features and have great support :)” – Soylent
Cross-Sell Tips and Methods
Australian merchants have found success with these strategies:
Success Stories with Product Bundling:
- Primally Pure saw higher sales by enabling one-click bundle additions.
- Olly boosted subscription revenue by 63% using targeted in-cart subscription upsells.
- Fanjoy increased AOV by 11.7% with cart flyouts.
To maximise your cross-sell efforts:
- Highlight complementary items based on live shopping activity.
- Use AI-driven personalisation to analyse customer data and refine recommendations.
- Display top products in rotating carousels.
- Experiment with widget placement across devices for better engagement.
- Tailor language and product displays to match your branding.
For the best results, pair your cross-sell strategy with Rebuy’s Smart Cart features. For example, immi increased subscription opt-ins by 5–10% and boosted AOV by 24.55% using this approach.
Post-Checkout Promotion Setup
Thank You Page Setup
Post-purchase offers appear between the Checkout and Thank You pages, helping increase sales without adding extra payment steps. The platform automatically updates orders, simplifying shipping and fulfilment processes.
Here’s how to set up Thank You page promotions:
- Create Smart Flows: Target specific customer groups based on their purchase behaviours.
- Set Display Rules: Use the Rules Engine to trigger offers based on cart value, product category, purchase history, or location.
- Design Your Offer: Build branded post-purchase experiences with high-quality images, clear offer details, direct calls-to-action (CTAs), and trust signals like customer reviews.
To make your offers more compelling, consider using time-limited discounts.
Time-Limited Offers
Urgency-based promotions are particularly effective for Australian merchants. Rebuy’s Dynamic Discounts feature allows you to create offers that motivate customers to act quickly.
“Rebuy’s Post-Purchase offers have consistently delivered impressive conversion rates.”
– Jonathan Packer, Co-Founder, G.O.A.T. Foods
Measuring Promotion Results
Once your post-purchase strategies are live, track their performance using Rebuy’s Post Purchase Analytics dashboard. Key metrics to monitor include:
- Display Rate: Percentage of web orders that show post-purchase offers.
- Conversion Rate: The rate at which post-purchase visits result in upsells.
- Revenue Per Order: Average additional revenue per transaction.
- Total Items Added: Number of products added through post-purchase offers.
The Post Purchase Analytics report provides two main views to help you analyse results:
- Flows Analysis
This view lets you monitor multiple promotion flows, including visitor numbers, order volumes, conversion rates, revenue per flow, and items added. - Product Performance
Evaluate which products perform best post-purchase by reviewing display frequency, purchase rates, subscription uptake, total quantity sold, and revenue per product.
In 2022, the average conversion rate for Rebuy Post Purchase was 5.3%, with some merchants reaching as high as 28.60%. Use these benchmarks to assess your promotions and refine your approach as needed.
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Rebuy’s Main Features
Rebuy provides merchants with advanced tools to deliver dynamic, personalised shopping experiences.
Product Recommendation Engine
Rebuy uses AI to generate tailored product suggestions. By analysing browsing habits, purchase history, cart contents, and real-time actions, it creates recommendations through content-based and collaborative filtering. This approach aligns with shopper expectations, as 52% now look for personalised offers.
One success story is Manssion, an Australian premium men’s jewellery retailer. They saw an 18.65% boost in average order value by adding Rebuy’s “You may also like” feature to their cart page.
Offer Rules and Triggers
Rebuy’s Rules Engine lets merchants set up custom merchandising rules. For instance: ‘IF cart subtotal is between $32 and $50, THEN show recommendations priced between $18 and $30 with the message, “You’re so close! Add for Free Shipping at $50!”‘.
This tool allows merchants to personalise offers based on free shipping thresholds, bundle deals, category-specific promotions, or even location-based suggestions. Many merchants have reported improved average order values using this feature.
Connected Tools and Apps
Rebuy works seamlessly with Shopify tools, offering features like Smart Cart to improve the shopping experience and drive conversions. Highlights include:
- Smart search functionality
- A/B testing tools
- Real-time inventory updates
- Automated product catalogue management
The platform also includes an analytics dashboard, giving merchants insights into performance metrics and customer behaviour to fine-tune their strategies.
These features work together to create a smooth and effective upselling strategy throughout the shopping journey.
Australian Market Tips
Australian Currency and Formats
Make sure your Shopify store displays prices in AUD. Research shows that over 92% of shoppers prefer seeing prices in their local currency. If your business is GST-registered, you need to include the 10% GST in your pricing. Ensure Rebuy widgets display GST-inclusive prices with the $ symbol, commas for thousands, and two decimal places.
These adjustments help provide clarity and build trust with your customers.
Local Product Suggestions
To go beyond pricing, tailor your product offerings based on Australian market trends.
For example, adjust cross-sell and post-checkout promotions to better suit Australian shoppers:
- Seasonal Timing: Australia’s seasons are the opposite of the Northern Hemisphere. Promote summer items from December to February, winter products from June to August, and offer seasonally relevant bundles and complementary items.
When configuring your Rebuy rules engine, keep these Australian-specific factors in mind:
| Consideration | Implementation Tips |
|---|---|
| Shipping Thresholds | Set free shipping triggers at popular price points (e.g., AUD 99) |
| Bundle Pricing | Always include GST when calculating bundle prices |
| Local Holidays | Align promotions with key events like Boxing Day and EOFY sales |
For B2C sales, non-resident businesses are required to collect and remit GST on the full price. For B2B transactions, GST is handled through a reverse charge mechanism.
Leveraging these local insights alongside Rebuy’s tools can help you optimise upselling strategies for the Australian market.
Summary
Rebuy cross-sells and post-checkout promotions can significantly improve your Shopify store’s performance. For example, some merchants have seen over an 11% increase in average order value (AOV) using Rebuy’s checkout features.
Here are key strategies to focus on:
| Focus Area | Strategy | Outcome |
|---|---|---|
| Checkout Experience | Use simple, GST-inclusive pricing with clear AUD symbols | Lower cart abandonment rates |
| Cross-sell Timing | Add offers strategically during checkout and post-purchase | Boosted AOV |
| Product Selection | Offer seasonally relevant bundles and complementary items | Improved customer satisfaction |
| Testing Approach | Run full-week tests with varied traffic sources | Smarter, data-driven decisions |
Personalisation is also a game-changer – 77% of shoppers prefer brands that deliver tailored experiences. When using Rebuy’s tools, aim for a balance between attractive offers and a smooth checkout process. This is especially important given the current cart abandonment rate of 70.19%.
For Australian merchants, success lies in understanding the local market. Stay consistent with your testing schedule, monitor your metrics closely, and adjust your strategy to keep your promotions effective.
