Want to increase sales and improve the shopping experience? Rebuy’s Smart Cart for Shopify Plus uses AI to recommend products during checkout, helping merchants boost average order value (AOV) and reduce cart abandonment. With features like tailored product suggestions, progress bars, dynamic discounts, and customisable cart widgets, Rebuy generates over AUD 3 million in daily revenue for its users.
Key Features:
- AI Recommendations: Suggests products based on customer behaviour.
- Progress Bars: Encourages higher spending with visual spending targets.
- Dynamic Discounts: Offers “Buy More, Save More” deals.
- Custom Cart Widgets: Drag-and-drop editor for personalised cart designs.
Why Use Rebuy?
- Increases AOV and subscriptions by 25–30%.
- Addresses cart abandonment (industry average: 69.8%).
- Combines multiple tools, reducing costs by up to 40%.
Rebuy is particularly effective for Australian merchants, with localised settings for AUD pricing, GST, and seasonal trends.
Ready to optimise your Shopify Plus cart? Start by setting up Rebuy, customising widgets, and leveraging AI-driven insights to create a tailored shopping experience.
Rebuy Cross-Selling Tools
AI Product Suggestions
Rebuy’s AI analyses customer behaviour to deliver tailored recommendations. By combining collaborative and content-based filtering, it ensures relevant suggestions for all shoppers – even those without prior purchase history.
The AI engine evaluates several data points, such as:
| Data Type | Focus Area |
|---|---|
| Shopping Patterns | Past purchases and cart additions |
| Browsing Behaviour | Pages viewed and time spent on products |
| Purchase History | Previous transaction records |
| Real-time Actions | Interactions during the current session |
“We reduced our software bill by around 40% right out of the gate just from consolidating three tools into one with Rebuy”.
These insights power Rebuy’s user-friendly tools for creating personalised shopping experiences.
Cart Widget Editor
The Cart Widget Editor offers a drag-and-drop interface to design customised shopping experiences, complete with real-time previews for both mobile and web. Merchants can choose from pre-built layouts, such as single-column and double-column templates. The Custom Component Builder goes a step further, allowing the addition of dynamic content and custom fields to fine-tune the cart experience. The double-column layout is especially effective for showcasing detailed product images alongside cross-sell offers, making recommendations more visually appealing.
To complement these tools, the Progress Bar System adds another layer of engagement by tracking spending milestones.
Progress Bar System
Rebuy’s Progress Bar System encourages shoppers to increase their cart value by visually displaying spending targets. For example, it might show progress toward rewards like a free gift for orders over AU$100 or a free hoodie for AU$200. The bar updates instantly as customers add items, nudging them to spend more. When paired with Rebuy’s Shopify Scripts integration, merchants can apply dynamic discounts that adjust automatically based on the cart total. With 52% of shoppers expecting personalised deals, this feature helps drive higher sales and customer satisfaction.
Setting Up Rebuy Cross-Sells
Getting Started
First, set up your Rebuy Partners account and complete the initial configuration. Since Rebuy integrates with Shopify Plus, the process is straightforward.
Log in to your Shopify Plus admin panel and create a new Smart Cart App within your Rebuy Partners account. During the setup:
- App Details: Provide a descriptive name and clear installation instructions.
- Testing Mode: Activate testing mode in your Shopify store to preview changes.
- Install Rebuy.js: Add the core script to enable personalised product recommendations.
Shopify Functions integration also allows you to create dynamic discounts, which can be especially useful for Australian merchants handling promotions in AUD.
Setting Up Widgets
Use Rebuy’s drag-and-drop editor to create and configure widgets with specific HTML attributes. Here’s a breakdown of the key components:
| Widget Component | How to Set It Up | What It Does |
|---|---|---|
| Smart Cart Base | Use data-rebuy-id |
Powers core cart functionality |
| Cross-sell Display | Custom Component Builder | Shows product recommendations |
| Progress Bar | Tiered System Integration | Tracks spending milestones |
For best results, customise your widgets with the Custom Component Builder. This lets you create dynamic content tailored to your product range and customer groups. Once everything is set, you’re ready to test their performance.
Testing and Analysing Performance
After setting up your widgets, it’s time to test and fine-tune them. Rebuy’s testing tools make it easy to evaluate their effectiveness:
- Create Test Variations
Experiment with different widget designs, promotional offers, and recommendation algorithms. Tailor each variation to specific goals. - Track Metrics
Use Rebuy’s analytics dashboard to monitor key performance indicators such as:Metric What to Focus On Conversion Rate Percentage of completed checkouts AOV Impact Changes in average order value Engagement Time spent on recommendations - Refine Your Strategy
Analyse the data to improve your cross-sell approach. Rebuy’s AI system learns from customer behaviour, making recommendations more accurate over time.
Cross-Selling Tips
Customer-Specific Offers
Tailoring offers to individual customers can make cross-selling much more effective, especially when using a Rebuy-powered cart. By analysing customer data, merchants can craft shopping experiences that feel personal and relevant.
| Data Type | Strategy | Impact |
|---|---|---|
| Purchase History | Suggest items based on past orders | Encourages repeat purchases |
| Cart Contents | Recommend frequently bought together items | Increases average order value |
| Browse Behaviour | Highlight recently viewed categories | Boosts conversion rates |
Once you’ve set up these targeted recommendations, make sure your checkout process is smooth and distraction-free to keep buyers engaged.
Cart Experience
A well-optimised cart experience is crucial, especially since cart abandonment rates hover around 69.99%.
Here are some strategies to improve the cart experience:
- Trust badges: Reassure customers about security and reliability.
- Guest checkout: Allow purchases without account creation.
- Progress bars: Show how close shoppers are to free shipping or rewards.
- Clear product details: Use high-quality images and concise descriptions.
A streamlined cart sets the stage for showcasing additional products that encourage customers to add more to their purchase.
Product Presentation
How you display products can significantly influence customer decisions. For example, Manssion saw an 18.65% increase in Average Order Value by adding a “You may also like” widget.
Key elements for effective product presentation:
| Element | Best Practice | Purpose |
|---|---|---|
| Product Images | Use high-quality, uniform sizing | Enhance visual appeal |
| Price Display | Show prices in AUD and highlight savings | Communicate value clearly |
| Description | Keep it short and benefit-focused | Help shoppers decide quickly |
| Social Proof | Include ratings and reviews | Build trust with customers |
Highlight complementary items that go well with the main purchase, and keep prices reasonable. Adjust when and where these recommendations appear based on customer behaviour to maximise their impact.
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Industry Examples
Here’s how customised cross-sell strategies are increasing conversions in various sectors.
Fashion Store Examples
Australian fashion brands are leveraging Rebuy’s smart cart technology to enhance the shopping experience. By offering AI-driven outfit suggestions, matching accessories, size-specific recommendations, and seasonal combinations, they’re making purchases more personalised while increasing sales.
Electronics Store Examples
A leading Australian electronics retailer uses smart cart strategies to suggest protection plans, compatible accessories, and bundle deals. The system identifies relevant add-ons as soon as high-value items are added to the cart, encouraging extra purchases.
Food Store Examples
Food and grocery retailers are using Rebuy’s AI tools to increase cart sizes. For example, when a customer adds an ingredient to their cart, the system suggests complementary items to complete recipes, highlights seasonal products, and bundles frequently bought items. These approaches have led to better basket combinations and improved checkout engagement.
Australian Market Setup
Set up Rebuy for the Australian market by tailoring its settings to suit local shopping habits and standards.
Price Display
Make sure prices are shown accurately in AUD, including GST. Rebuy widgets should display prices as ‘AUD $299.95’ rather than just ‘$299.95’.
Key settings for price display:
- Show all prices with GST included.
- Use two decimal places (e.g., $24.95).
- Use commas as thousand separators (e.g., $1,299.95).
- Place the currency symbol before the amount.
Local Shopping Patterns
Australian shopping habits differ from other regions, particularly in terms of seasons and major events. Adjust Rebuy’s cross-sell recommendations to reflect these differences:
- Seasons: Match displays to Australian summer (December–February) and winter (June–August).
- Key Events: Tailor recommendations to align with major Australian shopping events such as:
- Boxing Day (26 December)
- Click Frenzy (May and November)
- End of Financial Year (EOFY) Sales (June)
Rebuy’s AI adapts to local trends, ensuring product suggestions resonate with Australian shoppers. These changes help your recommendations feel relevant and timely.
Format Settings
Localise Rebuy’s settings for Australian standards:
| Setting Type | Australian Format | Example |
|---|---|---|
| Date Display | DD/MM/YYYY | 02/04/2025 |
| Time Format | 24-hour clock | 14:30 |
| Temperature | Celsius | 25°C |
| Measurements | Metric | 2.5 kg, 150 cm |
In the app settings, set the Time Zone to AEST/AEDT to ensure all automated recommendations and promotions align with local customer activity.
For theme adjustments, visit the Rebuy theme page to:
- Add product descriptions tailored for Australian shoppers.
- Customise CSS to reflect Australian preferences.
- Modify widget layouts to suit local needs.
- Ensure mobile responsiveness aligns with Australian device usage.
These tweaks create a shopping experience that feels natural to Australian customers while optimising your cross-sell strategies.
Summary
Rebuy simplifies the checkout process by increasing customer interaction and improving order values.
Rebuy Benefits
Rebuy transforms the Shopify Plus cart with AI-driven personalisation and intelligent cross-selling. The platform generates over AUD 3,000,000 in daily revenue for its merchant network. Here are some key benefits:
| Feature | Impact |
|---|---|
| AI Recommendations | Increases subscriptions by 25–30% |
| Smart Cart™ | Reduces cart abandonment, addressing the industry average of 69.8% |
| Tech Integration | Combines multiple apps, cutting costs by up to 40% |
| Personalisation | Customises shopping experiences with AI and tailored data sources |
The results clearly show how Rebuy enhances cart performance and supports revenue growth.
Implementation Steps
To make the most of Rebuy’s cross-sell features for your Australian store, follow these steps:
- Set Up Local Preferences
Adjust your store settings to include GST‐inclusive pricing, display AUD, and align with local time zones. - Fine-Tune AI Recommendations
Use Rebuy’s AI tools to study customer behaviour and buying habits. As G.O.A.T. Foods shared:“Whether it’s optimizing our merchandising strategy or fine-tuning our post-purchase offer flows, Rebuy’s platform has become an indispensable tool for our business.”
- Activate Progress Features
Add tools like the Tiered Progress Bar and “Buy More, Save More” to encourage higher spending. Over 4,000 Shopify Plus brands use these features to increase average order value. - Track and Adjust
Take advantage of Rebuy’s analytics to monitor widget performance and tweak your cross-selling strategies based on real-time data, ensuring they match Australian shopping habits.
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