More than 50% of marketers find creating content to be a challenging task. Crafting new content with extensive research can be time-consuming, drawing attention away from other critical aspects of the website. While creating fresh content is essential, at times, repurposing certain elements can be equally effective. Shopify web developers aren’t just here to build a quality website; they’re also here to guide you in developing impactful content strategies.
Repurposing content can increase its reach with minimal modifications across different platforms. Recycling content allows you to produce high-quality posts and gain SEO benefits without starting from scratch.
Words Over Visuals
You can extend your well-written content across different channels to boost its popularity. Although it’s sometimes a challenge for e-commerce sites, even images can be repurposed as advertisements across different platforms.
Leveraging High-Ranking Posts
Use Google Analytics to filter your top 25 high-ranking pages. Review these pages to identify content that may be outdated or could use factual updates. Key updates to consider include:
- Expanding popular content into a series, keeping readers engaged and excited.
- Updating examples and statistics to ensure relevance.
- Refreshing the CTA to make your content feel new and appealing to audiences.
Repurposing to Visuals
There are many proven ways to repurpose content, but transforming it into visuals is one of the best. Infographics, for instance, are a fantastic way to capture customer interest, condensing large text into easily digestible visuals without losing the core message.
Using Social Media
Social media platforms are valuable for repurposing both visual and written content. By breaking up videos or articles and posting segments periodically, you can drive SEO and increase traffic.
Creating an eBook
For websites with substantial blog content, consider turning valuable posts into an eBook. Repurposing existing content into a free downloadable eBook can attract readers and establish credibility. Over time, you could even monetise your eBook content by offering paid subscriptions.
In summary, Alinga’s Shopify development services in Brisbane help websites breathe new life into existing content, driving growth and increasing traffic. Repurposing content benefits bloggers and e-commerce site owners alike, making it a smart strategy to explore before investing in new content creation. Alinga is here to support you with your Shopify content and eCommerce needs, providing expert solutions tailored to your business.
