Referral Programs: A Customer-Based Marketing Campaign

Nowadays people prefer shopping by means of the online store more as compared to moving a step towards the store. There are many e-commerce companies such as Bonobos and Everlane known for their referral marketing programs for getting loyal customers. It is very complicated to set referral program and needs to consider many points while configuring and considering for building an effective referral program.

Our Brisbane eCommerce Developers and marketing specialist has provided the best referral program to the Gold Coast Website Designs.

Referral Program: Important To Grow Business                                                                   

Referral programs of the business depend on the existing customers because it will help to increase the scope. Below are the two main points considered while implementing the referral program:

1. The current rate of getting organic word of mouth referrals.
2. Sales generated by the store in the month.

The rate of success of the referral program will be decided on the basis of transactions in the month ideally at least it must have 100-200 transactions.

There are many points that must be considered while setting the referral program from scratch:

1. Incentives: Referral program must be settled in such a way to encourage more peoples by passing the referrals to more peoples. It should provide an incentive to both the promoter and the friends they are referring. The amount of incentive will be different for the different store, products, and their pricing.
2. Messaging: Referral emails and messages are the important channels to promote referral program. The promotion of brand must have images and complete information of the brand. Emails and messages having referrals is the best operational way to let the customers know their rewards. There should be a proper subject line, short and simple content that spread awareness to both promoters and their friends with proper call to action features.

 Promotion of Referral Program

There are many ways to promote referral program of your online store:

1. Email to your existing customer list:
2. Feature your referral calls to action
3. Prompt customers after they purchase
4. Add referral marketing to existing channels
5. Send smart email reminders to your advocates         

 The marketing emails having discount coupons, new arrival announcements, offers and deals should be sent frequently with proper information. You should ensure that you have mentioned the referral programs in the mail with positive and pleasant information to reach next loyal customers easily.

Reach your next loyal customer

Building Referral Program is not an easy task and successful. It includes the participation of the promoters and their friends so encouraging them frequently is also the important thing that needs to be considered.

Referral Program is the best way to provide a good scope to drive more business. So running your referral program should have proper planning and strategy. Gold Coast Website Design  has encouraged the customer by means of its referral program for increasing the sales, browsing experience and visibility of the online store so that customer can purchase at low cost.