When owning a Shopify eCommerce website, it is a very general mistake that we forget to customize our post order email notifications for our clients. Customizing emails is a thing that is a necessity when it comes to sending the email notifications.
Attractive designs on emails are powerful tools for communication that enables the client to add personal touch at different points of the purchase journey. There are certain ways to be followed while customizing the email notifications for the clients with eCommerce web design.
Below article will bring two types of customization that can add advanced functionality to the email notifications.
- Addition of Conditional Content with the help of Liquid Operators
Conditional content means displaying specific content for individual products on an email with conditional liquid operators. With if statements, you can add text or images that would appear only when the criteria is fulfilled by the product.
Along with liquid operators, you may need to add certain line item objects that will allow you to reference particular properties of a product. Every line item will represent single line in the customer’s shopping cart, here, you will find all the different variables in the liquid documentation.
The line item differs from condition to condition and entirely depends on the requirement of the clients.
- Application of Discount Codes on Abandoned Checkout
Being an online store owner, you might have noticed that before making a purchase, customers abandon the shopping cart. This majorly represents a huge loss of potential sale. Recovering these abandoned carts is a huge deal for the store owners. Hence, if this can be improved with the help of customizations in the mail, it can be a great help for the store owners. If you can send an encouraging email with a discount code on the items abandoned by them, it can be a great way to make the purchase successful.
Post these ways are applied, make sure you have tested the email notifications before sending it to the clients.
Need any kind of help with the customization? Contact Alinga today, for the best Brisbane eCommerce developers.
