Creating a SEO-friendly hierarchy is very important, it ensures that your website is positioned internally for the best possible results in the Google search engine.
Interlinking with the website
Interlinking within and between keywords throughout your content helps with telling the search engine crawlers what pages should rank for which keywords. Linking between your website pages with a keyword rich link and page name also increases your rank.
Keyword hierarchy is more detailed but results in a more structured website. It utilises some of the Information Architecture principals. It helps the search engine crawlers index your content based on your keyword structure. Keyword hierarchy is the process of matching the proper keyword sets with the proper content.
URL rewrites basically make your website address look prettier for the visitor and more meaningful for the search engines. They are more of a technical delivery to SEO but can yield great results.
A example would be: instead of domainname.com/page=?56is.aspx – this can be changed to domainname.com/gold-coast-website-design.