2017 is looking out to be the start of an era, marking a revolutionary increase in adoption of e Commerce websites by Business enterprises of all sizes. As design philosophies will be more user-friendly, traffic and engagements will increase. An ecommerce web design is a major thing that not just attracts traffic towards your website, it generates high customer retention, repeat purchase, low shopping cart abandonment rates and above all positive word of mouth and referrals, a thing even money can’t buy! Therefore, leading designers are looking in anticipation of top design trends in 2017 and years to come. It is always good to be prepared, especially in a growing industry like ecommerce where cut-throat competition is not just a phrase but a fact of reality. In the article below, we have briefly described how effective designs for eCommerce website will look like in the coming years. For 2017, the main catalyst for growth hacking would be mobile browsing and optimisation. To turn your eCommerce store profitable, here are some latest design trends which experts at Alinga Web Design and development, Gold Coast recommend for your ecommerce website.
Its Time to Hide The Menus :
While using an eCommerce mobile-site, who will like to select filters from detailed descriptions. Menus which are hidden beside the small icons are mostly preferred by the users as it becomes easier to filter the products with various options such as size, colour and brand for any kind of product. In mobile browsing, if the pop-outs are hidden, it can also make the design look better than the descriptive design. These design emerged as a practical mean to save valuable screen space on mobile devices. As earlier, the designer thought why to waste space on links which won’t be used by everyone. According to a report, critics say that a hamburger menu style is never a good option, so in order to solve this problem, you can hide some of the items, and other items can be made visible.
2017 is the era of videos :
Very first thing, videos will be the biggest deals for a profitable online market in 2017. According to a report, videos on landing page increase conversion by 80% of all online activities is watching videos. Ads in video format increase purchase intent by 97% & brand association by 139%.
As more and more designers learn about the importance of videos, more and more different variety of videos will come to the market. Increased video ads, better quality, a different form of videos. Substitutions for static pictures, they are statistically proven to increase time-on-site, and with the increased use of videos, gradually the static image background will lose its place soon and will increase a push to the video design.
Better Approach on Mobile :
2017 design trend will be more focused towards the overall strategy of designing with context rather than just a specific designing choice. As mobile browsing is the catalyst, first and foremost approach should be mobile-friendly design. Designing with the smallest screen first basically means that along with progress, you can add elements, which even means that you need to list out the important items right from the beginning so you can learn about the products based on the entire structure. This is a method which makes sense as making desktop approach first by throwing all your elements at once and then go on removing the items along with progress.
Provide Pictures with Examples :
Evolution has tuned humans to comprehend visuals easily. So, if you have an eCommerce website for selling women’s clothing, you should provide entire clothing pictures examples to the customer. The pictures will help them make the better choice than text-based communication. Examples allow the customer to have more choice about the brand. Pictures of the product can make an emotional bond required for any company to build customer loyalty. It can offer a more precise choice for the customer based on mood. Product pictures are cheaper than the professional shoots. Due to this, the pragmatic trend will gain more attention in 2017.
Use Better Interactions :
Like video, dimensions of interaction with customers are central to effective designs and trends. Begin with minor delights, these are quickly taking a higher place in the customer choice hierarchy. Interactions mean one to one connection with customer along with every tiny detail to satisfy the functional purpose. In the coming year, interactions are expected to get more creative and provide even more innovative uses for the customer, especially with rapidly growing Virtual/Augmented Reality and Artificial Intelligence technology. As they are just a few years old, there is a lot more to explore about the ways of interactions.
Use these while designing your mobile-friendly e-commerce website and boost your sales!