The use of social media sites as shopping platforms have become an important part of Gold Coast eCommerce businesses. At Alinga Web Design, our team of professional Gold Coast eCommerce developers can provide the best solutions that can help you use social media to grow and expand your business.
Here are three ways to grow your business using social media as a powerful shopping platform:
1.Using social media to market your products
Social media referrals are more likely to influence a consumerï¿½s buying decisions than a retailerï¿½s product information page. During busy shopping seasons and holidays, consumers are more likely to post an update or share a photo on a social media site like Twitter or Facebook.
Facebook and Twitter offer ï¿½Buyï¿½ buttons that makes it easy for consumers to buy merchandise while browsing content on social media platforms.
At Alinga we help our clients combine the power of social media with their Gold Coast eCommerce business by linking product photos or promotions directly with the corresponding product page on their eCommerce website.
Using the latest analytics tools, we help our Gold Coast customers find out what encourages consumers to share media on social sites to help raise awareness of your products and promotions.
2. Automate your social media selling
Take your Facebook or Twitter selling to the next level by automating your posts and promotions. Apps like Fanchimp can schedule your special promotions and regular posts and connects directly to your eCommerce website. Design professionals at Alinga can help you customise which products to promote and when, right from your products list.
By setting your posts for special promotions of your products and services to go live during peak traffic times, you can maximise the amount of viewership from your audience.
3. Using Pinterest for visual presentation of your products
Unlike Facebook, which can is mainly used to get updates on gossip stories and engage in social interaction, implementing Pinterest capabilities on your eCommerce website design can help drive more relevant traffic because of its higher purchasing intent.
One way to use Pinterest as a shopping platform is by creating a board with shopping lists for special events such as birthday dinners. Here you can list relevant products that your business sells and customers can easily click on.
Social media should become an indispensable aspect of your online marketing strategy. For more information on how Alinga Web Design can help your business gain the full benefits of using social media, contact us for a free consultation today!