Magento is a world leading platform utilised by many ecommerce store owners, with approximately 1 in 4 stores using the software for a total of 240,000 plus stores worldwide.
Often new clients of Alinga question whether using a platform like Magento will lead to their site looking generic. Our answer is that as long as you don�t settle on a generic theme without customising it, look to improve conversions while ensuring your brand is strong, your store will be far from generic.
Here are ways to spice up your store to avoid a generic look:
Strong, Consistent Branding
If you are not actively building your brand via your store, you can say goodbye to repeat customers and word of mouth referrals.
Your brands strength ultimately comes down to people having good experiences with your company name. This can be a tricky balance, but if you ensure they have a good experience with your store, they can see that your brand knows what they are doing, and associate your brand and store as a place they want to return to.
Awesome Social Proof
Social proof in a social media world means you cannot get away with slapping generic customer reviews on your website (with only a first name, last initial and location).
The ways you can get social proof are unlimited now; from putting videos up on your website, showing customers using your product and of course, linking up your social media platforms.
If you have no active social media accounts, do not link to them — a naked social media page is worse than no social media page at all.
Interesting Photography
If you are in a niche where the stock photography is the industry standard, you can definitely set yourself apart by implementing different photography shots.
For some ideas, consider adding colour to your photos, multiple shots of the product in different situations and of course, have customers using your product in video form where possible.
Epic About Page
Every website needs an about page. It is the one thing every ecommerce website should have in addition to a contact page.
Most about pages however, are generic and boring. Take time to write your about page. If you need to, hire a copywriter who writes about pages exclusively.
A great about page will have personality, charisma, humour and useful information which creates the story of your brand.
Building the perfect ecommerce store is nigh on impossible. You will always find ways to make your store better and create sales. Your brand’s look will continue to evolve over time and your online store can look like other stores from time to time, but with strong focus on the above, your store will be far from generic.
Magento is our preferred ecommerce platform. We build customised stores so that you’ll never be classed as generic. If you’re ready to jump on the Magento platform, give the team at Alinga a call today.
