A lot of Australian business owners have a pretty good idea about how their Gold Coast website design should look.
Yet many donï¿½t have the knowledge or simply have not considered the importance of having a robust eCommerce platform that will help their Gold Coast eCommerce business increase sales and grow in scale.
Our job at Alinga Web Design is to make sure you have the best looking Gold Coast web design and the most efficient Gold Coast eCommerce platform that will maximise the chances for success.
Here are some of the tips we like to share with our clients when shopping around for an eCommerce platform:
1. Social media integration: Social media has become an essential component to any online marketing strategy campaign. It is one of the best ways to promote your business and greatly increases your brand exposure. When shopping for an eCommerce platform, integration with social media is now a requirement.
Including social media share buttons is effective for keeping your customers current about your latest company news and products.
2. Customisable and excellently designed: You donï¿½t want your eCommerce web design to have the same appearance as 100 other eCommerce stores. Therefore, pick a platform that allows you to play with its design and lets you give it the appearance that best matches your company brand.
In addition, the eCommerce features and buttons should have a top-notch professional appearance so make sure you take your time to study all these features. After all, itï¿½s what your customers will be browsing your store with.
3. Solid payment gateways: There’s nothing like screwing up a great shopping experience through a poor payment system in your online store. Itï¿½s no secret that shopping cart abandonment is one of the biggest challenges for eCommerce stores so make sure you do your homework to ensure your next platform has a solid and reliable payment system in place.
4. Efficient security: As seen on the news, data theft is an issue that scares lots of people and has been the reason many businesses have gone bankrupt. Your eCommerce platform should include security systems like encryption tools to help protect your data as well as the customerï¿½s information.
At Alinga, we have been providing excellent eCommerce solutions for Gold Coast businesses for over 10 years. Contact Alinga Web Design today for more information on eCommerce web design and the latest online marketing strategies to boost your online sales and grow your business.