Most Magento eCommerce store owners will agree that there is nothing quite like closing that first online sale with their first customer.
As one of the best Gold Coast eCommerce developers, our team at Alinga Web Design loves to share those moments with our customers as well. However, we are quick to remind them that the real work is barely just beginning
Fortunately, with Alinga at your side, we can use our skills and experience to keep creating rich customer experiences and client relationships after the sale has been made. Below are just a few strategies to help you out.
Provide a friendly follow-up and excellent customer support
While it would be nice to believe that life goes on happily ever after a sale, issues always seem to find a way to try and weaken the trust you have developed with your client. Whether it is a problem that delays the shipment of your products to your customer’s house or an item with a factory defect, the fact is, providing great service will help mitigate the fallout of similar issues.
Providing excellent customer support will help create new client relationships and deepen existing ones. In addition, make it easy for customers to reach you, should they have questions or want to complain about the missing remote control for the TV they bought from your Magento online store.
Offer loyalty programs
Loyalty programs are a great way to encourage customers to keep coming back to your Gold Coast eCommerce store to make more purchases. Loyalty programs can come in different forms, from VIP cards to getting free ice cream after your 5th purchase at the store.
It is important to keep the sign-up for loyalty programs as hassle-free as possible and easy to understand. Paperwork has a repelling effect on customers, so make the signup process as inviting as possible.
Use automated e-mail marketing
Automated e-mail marketing allows eCommerce business owners to provide a deeper and more personalised email marketing experience to customers based on their online shopping behaviour.
Automated email marketing makes use of customer segmentation and using well-branded and relevant email templates to drive engagement. This highly effective strategy can easily be implemented in your online marketing campaign strategy by top Gold Coast eCommerce developers like Alinga Web Design.
For more information on online marketing strategies, web design and Magento eCommerce store design, contact Alinga Web Design today.