The right way to use Facebook to grow your online business

At Alinga Web Design, we have long been advocates of using the power of social media to complement Brisbane website design and grow your online business. Facebook is among the most popular and powerful social media platforms that we implement in our web design. Gold Coast businesses do indeed have a lot to benefit from Facebook.

At Alinga Web Design we have built a string reputation for providing the best Brisbane web design service. But it is our expert online marketing and social media strategy that can have a transformational effect on your Brisbane website design.

Here are some essential Facebook strategies we like to share with our Brisbane business owners. 

1. Keep your Facebook page optimised at all times: A picture is said to be a thousand words, which is nice, but at Alinga we try to make it worth a thousand sales. This is why we stress the importance of a professional appearance in your business profile picture that not only looks great, but also includes a tagline that gets people to press the �like� button on your picture. In addition, always try to focus on providing quality content that is highly relevant to your target audience. Your �About� page, for example, could greatly benefit from being optimised with critical keywords which clearly show search engines and online visitors what your business is really about.
2. Engage as much as you can with your customers: These days, you can�t just rely on business as usual with today�s customers. Having a strong online presence will show clients that your business is not afraid of interacting with your audience and the trust that it builds up can really benefit your bottom line. So make sure your business is posting regular updates and special product promotions and watch your brand popularity soar.
3. Yes, you can (should) use your personal profile: While this may not be exactly applicable to every employee in your business, it makes sense for those key roles that have a higher level of client interaction to use their personal profiles. Also remember, who says you can�t have multiple personal profiles, right (wink, wink). In this age of client personalisation, it pays to make customers feel like they are dealing with real people that they can develop long-term business relationships with.

Using Facebook is often associated with people wasting time on the internet looking at pictures of other people. Using it for professional purposes, however, can mean serious business. Contact Alinga Web Design today for more information!