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Alinga eCommerce MarketingJuly 26, 2016

Card-based design. Using images to keep your site awesome

By Alinga

People love pictures. A great website is one that: works well, loads fast, and just as importantly; looks fantastic. Images keep your site engaging and beautiful. Which is exactly why this post is all about card-based design.

If you aren’t sure what card-based design is, think a grid setup of products or images to lure in visitors instead of the traditional bullets and topography. The popular vision board social media site, Pinterest, is a perfect example of a card-based designed site.

types of websites For card-based design 

If your business is a financial advising firm, your customers might not be swayed as much by beautiful images as they are hard numbers. But for businesses that are not data-heavy, the more images the better. Here are some example industries where a Gold Cost Web Design team can help you create an image grid setup would delight:

Wedding planners

The cake, the flowers, the decorations; when a wedding planner is helping a future bride plan her dreams, that bride wants to be lured in by the allure and dazzle of the big day. A Brisbane website design specialist can work with you to use images to tell the story of what your planning has to offer.  Once brides see what you have the capability to create for them, their minds will immediately be put at ease and this will encourage clicks around your pages to find out more.

Photographers and Artists

The card-based designed website acts as a portfolio for the creative business owner. Beautifully presented work acts not only as a design element for the site, but promotional material for the work itself. Web designers Brisbane based or anyplace on the Gold Coast are familiar with this style and the need to highlight the artist’s work in a way that compliments the integrity of the work and balances the design portion of the site.

Travel Industry

The moment a potential traveller jumps on a tour company’s page, they want to immediately feel that this, is the company who will be able to provide them the experience of a lifetime. In the film-industry, they call it, “showing, not telling”. Using images plentifully, does just this. Use your eCommerce website design to show your customers the beaches, the adventures, the action-packed memories just waiting to happen and you will be more likely to close the sale.

Business Consulting and Coaching

This popular grid-based layout is clean, organized, and projects a polished image when done right. Business consultants want their potential clients to feel immediately at ease when they visit their site and have confidence that they are the right mentor to help move the clients business to the next level.

Business coaches often sell not only their strategic services, but the lifestyle attached to being a successful business owner. Card-based design used on website pages, filled with images of peace, organized work spaces, and the lifestyle your clients desire will keep them interested and wanting more content.

Images convert

There is psychology behind the use of images in advertising.  Websites that feature human faces, specifically, smiling faces have shown to boost conversion rates. Images used in card format also look great on mobile devices. They provide small snippets of info that your visitors can digest quickly and the responsive nature of the cards means your images will look good on any mobile device. Talk with your Gold Coast Website Design team about how you can take advantage of using more image to convert more visitors to sales.

Would you like to learn more about card-based design or discuss updating your website? Our Gold Coast web design team would love to work with you and help your site beautifully convey your message. Contact Alinga for more information or to answer any questions. We would love to help you.

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