According to a recent report by the National Australia Bank (NAB), the total retail spend online across Australia was $15.25 billion for the year to April 2014. That represented a growth of over 6% year to date in the online sector and there are no signs of a slowdown in the near future.
As experts in ecommerce website design, such as our popular Magento ecommerce designs, we can provide your business with a great, professional-looking websites with the most effective online marketing solution.
Here are a few reasons why your business needs an ecommerce website to be successful in 2014 and beyond.
More Accessibility to Customers
One of the main benefits of having a robust ecommerce website is that it significantly expands your reach on an international level. Customers from all over the world can buy your products online 24/7 from the comfort of their home.
By effectively integrating an ecommerce web design into your business, your clients can have access to your online catalogues and make purchases whenever they want.
Improved Customer Service Experience
Customers enjoy the ability to browse, research, and read reviews on products they are interested in. An ecommerce site allows customers to read essentially everything your business has to offer and builds credibility with the public.
Having an online client service team functionality is also a great way to assist customers in answering any questions they may have, which also increases how engaged the company becomes with its clients.
Provides Targeted Communication with Your Audience
When customers register with your online ecommerce store, you can take advantage of the information obtained and provide your customers with relevant products and services that may interest them.
This provides customers with offers on things they actually look, so it will help keep them engaged with your ecommerce store and lead to more sales.
Responsive eCommerce Websites Provide Optimal Client Experience
With more people doing online shopping via their tablets or smartphones more than ever, having a responsive ecommerce website is crucial to attract as many clients as possible.
Research has shown that attention spans for online shoppers tend to be much shorter so making sure your website is optimised for viewing on mobile devices is critical to your ecommerce success.