For small business owners located on the Gold Coast, ecommerce has quickly become an essential component of their small businessï¿½ online marketing campaign.
However, many business owners are still opting to have Facebook pages instead of a professionally designed website.
The allure of using a Facebook page for businesses is that it enables them to build relationships, engage with customers, increase social visibility, but most of all, they are simply free and ï¿½easyï¿½ to set up.
When it comes to running a small business on the Gold Coast, eCommerce functionality is just one of the many powerful benefits that Facebook pages are UNABLE to provide.
Here are a few reasons why relying on just a Facebook page may be hurting your businessï¿½ chances of success and why you need a professionally designed website by Alinga Web Media Design.
Facebook Pages Do Not Improve Search Engine Ranking
When people hear about a new product or service that interests them, one of the first things they will do is go online and use their favorite search engine to get more information.
The better the search engine optimisation (SEO) of your website, the more visitor traffic will be generated, which will increase your search engine ranking.
This makes it easier for people to find you online and results in higher sales and inquiries, increased brand recognition and reduces the costs of advertising.
You Have No Control of Your Facebook Page
Although creating a Facebook page is free, it comes at a cost of having limited to no control of what content is shown to your Facebook page followers, how often they see it or when.
Facebook is in control of the appearance, display of content and the number of people who see your posts unless you want to pay for advertising.
Websites give you full ownership over these factors and adds credibility to your business.
The Best Way to Use Facebook Pages for Your Business
Your Facebook page should be used as an extension of your business and not as a substitute for a website. As the best Gold Coast ecommerce developers, we specialise in developing websites that can help you integrate your Facebook page into your online strategy.
This is so you can increase customer engagement, improve customer service and have your e-store exposed to millions of potential customers via your social networks.
Contact Alinga now to see how we can help you maximise your online business strategy. As experts in digital marketing, we will help you deliver successful results online.