Business can be tough. Unless you continue to improve and grow, competitors will soon overtake you. The best athletes in the world understand this, they may reach the number one position in the world, yet they cannot stop practicing.
The same goes with your website, if it looks the same as five years ago it’s most likely old and out of date.
Here is how to ensure your Brisbane website design does not fall into the dark ages.
Follow The Latest Industry News
Website design lingo can be confusing if you are not involved in the industry. But if youï¿½re a small business in particular, you are doing yourself no favours by not staying in touch with what Google does and does not like about websites.
The quickest way to stay up to date is by following the Google YouTube channel, it may be dry but it only takes a few minutes each week to stay at least a little current.
Survey Your Customers For Improvements
Your customers arrive on your website knowing it is your online business hub. These loyal fans will be happy to help you every 6 – 12 months by completing a short survey about your website to enable you to improve the their experience.
If they provide any feedback at others times, keep this centralised and you will soon notice patterns where you can make small improvements every few months.
Always split test Your Website Design
A/B testing is the term for those who look to test their pages to make ongoing improvements. If you have any substantial visitors to your website (1000+/month), you need to be testing various aspects of your website to increase your sales and email subscribers.
You can test different images, text and offers.
Follow Your Competitors
Gary Vaynerchuk is one of the few people who doesn’t believe in keeping an eye on what your competitors are doing. He is a marketing genius, however and unless you’re like him, you should keep an eye on what your competition are doing on their websites.
You donï¿½t need to copy them, but you may notice something working for them that can work for you too. Follow them by joining their newsletter list and follow their social media channels. This will keep you abreast of what they’re up to.
Technology is one of the fastest evolving industries in the world. Website designs today look insanely different compared with those from 1995.
The above steps do not take much time but will ensure your customers donï¿½t cringe and judge your website as being outdated.
Does your Brisbane website design need to be brought back from the dark ages? The experts at Alinga are always keeping up with the latest in website design and are happy to be contacted at any point to help bring your website into the now.