Image quality plays a huge role in the overall look of your Brisbane website design. If you think you can simply take quick snaps and pop them up on your website, think again.
The difference between a quick snap and a great image can be all the difference to making your brand true and respected in the eyes of your customer.
Here is what you need to know:
Editing Images Is Okay
Magazines and billboards have definitely taken images too far at times, especially when it comes to photoshopping people. But it is okay to edit your images.
Cameras are getting better, however it is not always easy to get the lighting right in real time. With a little bit of editing you can remove some shadows and emphasise colours without removing the authenticity of the photo.
Hiring A Photographer Is Not That Expensive
Hiring a quality photographer may seem expensive, especially if you’re a small business, but you are paying for a lot more than the time spent taking photos.
They need to upload the files, edit them to a high standard before eventually sending them to you. And you get to use the photos for more than just your Brisbane website design, they are a evergreen resource for your business.
Keep The Photos Relevant
Yes, we all know your cat is the cutest thing ever but people coming to your website to buy paint products don�t care about your cat.
Images like this take the focus off your website and your products. Customers will start looking at cat videos on YouTube and never get around to buying your products if you do this. Keep personal photos for your newsletters.
Keep Your Images Consistent
This is particularly true for eCommerce stores. Try and make them look the same, whether that is on a white background or an actual model is wearing/holding your product.
If you import products from manufacturers, you may want to ask for their stock photos to use instead.
Ensure Photos Display Correctly On All Devices
Technology is good, but it does not always like to work in sync with your website.
Check your photos look great on mobile and desktop computers (and difference browsers). If they don�t, contact your web designer and they should be able to fix the bugs quickly enough.
High quality photos will ensure your website is taken seriously by visitors to your site.
Alinga will be able to help you out with some advice on what kind of photos will be best for your site to portray your message. Contact them today to get started.
