Any direction you look, people are on their phones more and more often. With the introduction of the Apple Watch the trend of looking down at our devices will continue, apps often front and square of user attention.
Gold Coast mobile apps help provide Gold Coast businesses with direct access to customers. Whether you want a mobile web page acting like an app or an app for the iTunes and Google Play stores, both offer numerous benefits to your business.
4 Mobile App Benefits
#1 Direct Marketing Channel
With Apple and Android apps, you are able to get customers to see messages you send out via push notifications. Once a user accepts these notifications, they cannot not read them because they ï¿½popï¿½ up on their screens, allowing you to send specials out to them from time to time.
#2 Easy Support Access
On both kinds of apps, you are able to add a messaging function to give your customers an easy way to get in touch with you. In just a few clicks, you can be in dialogue with them for any number of reasons.
If your app has an ecommerce store involved, this dialogue could be the difference between them purchasing from you and converting them into a lifelong customer.
#3 Increased Brand Recognition
How often do you watch ads on TV now? Not very often, thanks to being able to change channels and fast forward through the ad breaks. It is hard to get time in front of customers now, but with your app directly on their phone they cannot help but see your logo (even if they are not using it) and in doing so are more likely to purchase from you.
#4 Customer Loyalty
In addition to having the app as a direct marketing channel, you can increase loyalty by implementing a loyalty scheme on the app. Nothing complicated is needed, but an app will be more consistently used by coffee goers who regularly lose their tacky piece of cardboard ï¿½loyaltyï¿½ with three smudged stamps on it.
A loyalty program on a phone is easy to implement and a lot more robust than the traditional method.
At Alinga we have companies contact us regularly from the Gold Coast. Mobile apps are increasingly being demanded by businesses small and large, with two clients, Fire & Rescue Supplies and Coastline BBQ, recently walking away very happily with their web apps.
Marketing is a fast paced game and yet not all small businesses have jumped on board the app game. This allows you a chance to still get a ï¿½wowï¿½ reaction from your Gold Coast customers. Mobile apps are everyday life now, itï¿½s time to get on board.
Need help creating your own brand of mobile app? Get in touch with us today to discuss your mobile app and website needs.