Proudi
Shopify

Proudi is Australia’s premium raw pet food brand, offering nutritious, natural, and vet-recommended meals crafted to support the health and happiness of dogs and cats.

Proudi is a premium pet nutrition brand offering human-grade, biologically appropriate raw food designed to fuel healthier, happier pets. With a rapidly expanding customer base and a strong commitment to quality, Proudi required a modern, mobile-responsive Shopify store that could clearly communicate the benefits of their products and support seamless online ordering.
To enhance performance, improve customer experience, and strengthen their digital presence, Proudi partnered with Alinga to refine, redevelop, and elevate their Shopify environment. 

The Problem

Proudi’s existing Shopify setup needed a more modern design approach and improved functionality to better serve pet owners seeking detailed nutrition information, simple ordering workflows, and fast mobile browsing. The brand also required:
  • A custom theme reflecting their premium positioning
  • Strong mobile optimisation
  • Clearer product education and content structure
  • App integrations to support enhanced shopping experiences
  • A more efficient email marketing setup
To continue scaling, Proudi needed a refined, intuitive, and conversion-driven Shopify store. 

Alinga’s Strategic Enhancements

At Alinga, we partnered with Proudi to redevelop and elevate their Shopify store using Shopify 2.0 architecture.
We created a modern, streamlined design system that improved clarity around product benefits and made the customer journey significantly more intuitive — especially on mobile devices.
We also set up app integrations to support product merchandising, improved the visual design, and implemented email marketing foundations through Klaviyo to support customer lifecycle communication.   
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What we provided

Alinga delivered a complete Shopify enhancement, including: 
  • Custom Shopify 2.0 theme built around Proudi’s premium brand identity
  • Full redesign and UX improvements for a more educational and conversion-friendly layout
  • Mobile-responsive design for customers shopping on the go
  • App integrations to support merchandising and product detail communication
  • Klaviyo email marketing setup for segmentation and automated flows
  • Shopify support and ongoing eCommerce assistance
  • Shopify consulting, design, and development   
Every improvement was focused on elevating brand storytelling, product trust, and ease of purchase — helping Proudi better communicate the value of their human-grade nutrition to pet owners.

Project Info

CLIENT
Proudi
ROLE
Gold Coast Shopify Agency
Shopify - Shopify plus and support growth retainer
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Shopify and eCommerce growth services

Shopify and eCommerce support
97%
Custom theme development
95%
Klaviyo email marketing
90%

Services

Shopify and eCommerce support
Shopify consulting, design and development
Custom design & mobile-responsive layout
App integration
Custom Shopify 2.0 Theme
Shopify Support
Klaviyo email marketing 

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