Nordic Sport
Shopify

Nordic Sport is a specialist sporting equipment brand supplying premium athletics and training products trusted by schools, clubs, and professional sporting organisations. With a broad product catalogue and a strong B2B customer base, Nordic Sport required a Shopify experience that could support advanced merchandising, clear product discovery, and long-term scalability.
To modernise their digital presence and improve commercial performance, Nordic Sport partnered with Alinga to deliver a strategic Shopify redesign and redevelopment.

The Problem

Nordic Sport’s existing online store needed improvement in structure, merchandising, and mobile usability to better support both institutional buyers and individual customers.
With a large and technical product range, the brand required:
-Improved product discovery and merchandising
-A clearer content hierarchy for complex product categories
-Stronger mobile and tablet experiences
-A scalable Shopify 2.0 foundation
-Enhanced upsell and cross-sell functionality
To support continued growth, Nordic Sport needed a flexible and performance-focused Shopify solution.

What We Did 

At Alinga, we worked closely with Nordic Sport to redesign and rebuild their Shopify store using Shopify 2.0 architecture.
Our approach focused on improving UX, optimising product navigation, and implementing advanced merchandising strategies to increase engagement and Average Order Value (AOV).
We introduced Rebuy merchandising to support intelligent product recommendations and ensured the theme was fully responsive, fast, and designed for both B2B and B2C purchasing journeys.
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What we provided

Alinga delivered a complete Shopify solution for Nordic Sport, including:
-Custom Shopify 2.0 theme development
-Custom theme design with mobile-responsive layouts
-Strategic UX and design improvements
-Rebuy merchandising and optimisation for AOV growth
-Shopify consulting, design, and development
-App integrations to enhance functionality
-Shopify and eCommerce support with ongoing optimisation
Each component was designed to support large product catalogues, streamline purchasing, and deliver a smooth customer experience across all devices.

The Results

Nordic Sport now operates on a modern, high-performance Shopify store designed to support both retail and institutional customers.
The improved navigation, merchandising logic, and mobile optimisation have created a clearer and more efficient buying experience, while Rebuy has enabled smarter upsells and cross-sells.
With a scalable Shopify 2.0 foundation and ongoing support, Nordic Sport is well positioned for continued digital growth and operational efficiency.

Project Info

CLIENT
Nordic Sport
INDUSTRY
Sporting Equipment, Athletics, B2B & B2C Retail
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Shopify and eCommerce growth services

Custom Shopify 2.0 theme
96%
Custom theme development
93%
Rebuy Merchandising and optimisation
90%

Services

Shopify and eCommerce support
Shopify consulting, design, and development
Rebuy merchandising and optimisation
Shopify ongoing support and app integration
Custom Shopify 2.0 themes
Custom theme design & mobile-responsive layouts
Strategy and design

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