Naudic
Shopify

Naudic is a globally recognised fashion brand known for its effortless silhouettes, handcrafted details, and relaxed luxury aesthetic. With a strong international following and a growing online presence, Naudic required a Shopify experience that could support scale, performance, and refined brand storytelling across all devices.
To support continued growth and enhance their digital storefront, Naudic partnered with Alinga to deliver a strategy-led Shopify redesign and development solution.

Naudic’s existing online store required greater flexibility and performance to support their expanding global customer base. The brand needed a modern Shopify 2.0 framework that could better showcase collections, improve mobile usability, and support advanced merchandising strategies.
Key challenges included:
-Enhancing the mobile shopping experience
-Improving product discovery and navigation
-Implementing smarter upsell and cross-sell strategies
-Aligning design execution with the brand’s premium aesthetic
-Ensuring ongoing scalability and platform support
To remain competitive, Naudic needed a robust, future-ready Shopify solution.

At Alinga, we worked closely with Naudic to redesign and rebuild their Shopify store using Shopify 2.0 architecture.
Our approach balanced clean, editorial-style design with conversion-focused layouts to support both brand storytelling and commercial performance.
We introduced Rebuy merchandising to enhance product recommendations and improve Average Order Value (AOV), while ensuring the site remained fast, intuitive, and fully responsive across all devices.

Alinga delivered a comprehensive Shopify solution for Naudic, including:
-Custom Shopify 2.0 theme development
-Custom theme design with mobile-responsive layouts
-Strategy-led UX and design enhancements
-Rebuy merchandising and optimisation
-Shopify consulting, design, and development
-App integrations to enhance functionality
-Shopify ongoing support and optimisation
Each element was carefully crafted to reflect Naudic’s relaxed luxury aesthetic while delivering a seamless, high-performing shopping experience.

Naudic now operates on a refined, scalable Shopify 2.0 store designed to support global growth and elevated customer experiences.
The improved navigation, responsive layouts, and advanced merchandising tools have created a smoother journey from discovery to purchase.
With Rebuy driving intelligent upsell strategies and a flexible Shopify foundation in place, Naudic is well positioned to continue expanding its international reach and digital performance.