Munchkin & Bear
Shopify

Munchkin & Bear is a contemporary baby and children’s lifestyle brand specialising in premium play mats and thoughtfully designed play essentials. Focused on comfort, safety, and everyday practicality, the brand creates products that support early development while complementing modern family homes.
With a growing customer base and an expanding product range, Munchkin & Bear required a modern, scalable eCommerce platform capable of delivering strong performance, clear product discovery, and long-term growth.
To elevate their digital presence and streamline operations, Munchkin & Bear partnered with Alinga to deliver a full Shopify redevelopment and platform migration.

Munchkin & Bear was operating on Neto, which limited flexibility, scalability, and the ability to implement modern merchandising strategies. The existing platform also required improvements in mobile responsiveness, product discovery, and overall user experience.
The brand needed:
-A migration from Neto to Shopify
-A custom Shopify 2.0 theme aligned with their brand aesthetic
-Improved mobile and tablet performance
-Advanced merchandising tools to increase AOV
-Ongoing technical support and optimisation
To support future growth, Munchkin & Bear needed a robust, flexible Shopify foundation.

At Alinga, we worked closely with Munchkin & Bear to deliver a complete Neto → Shopify migration.
This included migrating products, customer data, and content into a streamlined Shopify 2.0 environment.
We designed and developed a custom Shopify 2.0 theme, optimised UX and navigation, and implemented Rebuy merchandising to support upselling and cross-selling across key customer touchpoints. Our approach ensured the site was fully responsive and optimised for performance across all devices.

Alinga delivered a comprehensive Shopify solution for Munchkin & Bear, including:
-Full Neto → Shopify migration
-Custom Shopify 2.0 theme development
-Custom theme design with mobile-responsive layouts
-Strategy-led UX and design improvements
-Rebuy merchandising and optimisation for AOV growth
-Shopify consulting, design, and development
-Shopify ongoing support and app integration
Each element was crafted to enhance the customer journey, improve conversion performance, and support the brand’s continued expansion.

Munchkin & Bear now operates on a modern, high-performance Shopify 2.0 store designed to scale with the business.
The new platform delivers improved speed, clearer navigation, and enhanced merchandising, creating a smoother shopping experience for customers.
With Rebuy driving intelligent product recommendations and a flexible Shopify architecture in place, the brand is well positioned for sustainable growth and improved commercial performance.