LILLY PILLY
Shopify

Lilly Pilly Collection is a thoughtfully curated homewares and lifestyle brand offering timeless pieces inspired by relaxed Australian living. With a strong focus on aesthetics, quality, and storytelling, Lilly Pilly required a Shopify experience that could clearly express their brand identity while delivering a seamless and engaging online shopping journey.
To support their growth and elevate their digital presence, Lilly Pilly Collection partnered with Alinga to deliver a strategic Shopify redesign and development project.

Lilly Pilly Collection needed a more refined and cohesive online store that aligned with their evolving brand direction. Their existing setup required improvements in layout structure, mobile responsiveness, and overall user experience.
They were seeking:
-A custom Shopify 2.0 theme that reflected their design-led brand
-Improved mobile and tablet browsing experiences
-A clearer content hierarchy to support product storytelling
-Strategic design guidance to strengthen conversions
-Better integration with marketing and support toolsa
To scale effectively, the brand needed a flexible, modern Shopify foundation supported by ongoing expert guidance.

At Alinga, we worked closely with Lilly Pilly Collection to deliver a full Shopify 2.0 redesign and development project.
Our approach focused on combining strong visual storytelling with clean, conversion-friendly layouts that enhanced the browsing and purchasing experience across all devices.
We implemented a custom theme solution, refined UX and navigation, and ensured the site was optimised for both performance and future scalability.
We also integrated Klaviyo to support customer retention and lifecycle marketing.

Alinga delivered a comprehensive Shopify solution for Lilly Pilly Collection, including:
-Custom Shopify 2.0 theme development
-Custom theme design with mobile-responsive layouts
-Strategy-led design to improve engagement and conversions
-Shopify consulting, design, and development
-Klaviyo email marketing setup and integration
-App integrations to enhance functionality and performance
-Shopify and eCommerce support with ongoing optimisation

Each element was designed to reflect Lilly Pilly Collection’s calm, refined aesthetic while ensuring a smooth and intuitive customer journey.

Lilly Pilly Collection now operates on a beautifully structured, high-performing Shopify store that aligns seamlessly with their brand identity.
The new design improves clarity, mobile usability, and content flow, allowing customers to explore products more easily and shop with confidence.
With Klaviyo in place and a scalable Shopify 2.0 foundation, the brand is well positioned to nurture customer relationships, increase repeat purchases, and continue growing with confidence.