Want to grow your Shopify Plus store? Start with these 5 Klaviyo email flows:
- Welcome Emails: Introduce your brand, connect with customers, and encourage their first purchase. Use AUD pricing and localised details to build trust.
- Cart Recovery Emails: Win back abandoned carts with timely reminders, product images, and clear calls to action. Include perks like free shipping within Australia.
- After-Purchase Emails: Strengthen relationships with order confirmations, shipping updates, and personalised recommendations. Add value with tips or product guides.
- Product Browse Reminders: Re-engage visitors by sending tailored emails based on browsing behaviour. Highlight stock availability, reviews, and local delivery options.
- Customer Rewards: Boost loyalty with targeted reward campaigns for repeat customers, offering perks based on spending habits or purchase frequency.
These flows help you recover sales, increase loyalty, and create a personalised shopping experience for Australian customers. Ensure emails are mobile-friendly, use AUD pricing, and align with local time zones for better engagement.
1. Welcome Email Series
A welcome email series helps build a connection with your customers, introduces your brand, and encourages their first purchase.
Customise your Klaviyo welcome emails for the Australian audience by including local details like AUD pricing and shipping or support information relevant to the region. Begin with an email that tells your brand story, followed by messages that showcase what sets your business apart.
Test subject lines, content, and timing to fine-tune your emails and increase conversions.
Up next: how cart recovery emails can help you win back missed opportunities.
2. Cart Recovery Emails
Cart abandonment is a common issue for Shopify Plus stores, especially when considering factors like AUD pricing and mobile shopping habits. Well-timed recovery emails can help bring back those lost sales.
Start by sending the first recovery email 1–2 hours after the cart is abandoned. This email should gently remind shoppers of the items they left behind, featuring product images, AUD pricing, and a clear “Return to Cart” button.
A strong cart recovery email sequence typically includes three stages:
- Gentle Reminder: A light, friendly nudge about the forgotten items.
- Highlight Benefits: Showcase key perks like free shipping within Australia or easy returns.
- Create Urgency: Encourage action with a limited-time offer or discount.
Make your emails personal by using dynamic content. Include details like abandoned product images, stock availability, tailored recommendations, and shipping estimates within Australia. These details can make the email feel more relevant and helpful.
Subject lines matter too. Instead of generic phrases like “You forgot something”, try something specific like “Your [Product Name] is still waiting” or “Don’t miss out on [Product Name].”
Since many customers shop on their phones, ensure your emails are mobile-friendly. Use large buttons for easy tapping and optimise images to load quickly.
Take advantage of Shopify Plus features like real-time inventory updates, dynamic shipping options, and local payment methods such as Afterpay. Experiment with the timing of follow-ups – try sending additional emails at intervals like 4, 24, and 48 hours to find what works best for your audience.
Next, discover how after-purchase emails can help increase customer lifetime value.
3. After-Purchase Emails
After-purchase emails are a great way to strengthen customer relationships and encourage repeat business. Using Klaviyo’s personalised automation, you can make these emails both useful and engaging.
Start with a clear order confirmation email that includes:
- Order number, estimated delivery time within Australia, tracking details, support contacts, and confirmation of payment in AUD.
Go beyond just order updates by offering helpful content that enhances the customer experience. For example, fashion retailers could include style tips or care instructions, while electronics stores might provide setup guides or troubleshooting advice. These emails turn a simple transaction into an opportunity to connect.
Here’s a suggested sequence for after-purchase emails:
- Immediate Confirmation: Send this within 5 minutes of purchase.
- Shipping Update: Notify the customer when their order is dispatched.
- Delivery Follow-up: Reach out 24-48 hours after delivery is confirmed.
- Product Tips: Share educational content 3-5 days post-delivery.
- Feedback Request: Ask for reviews or feedback 7-10 days after delivery.
To enhance these emails, include personalised recommendations based on purchase history. Suggest related products within a similar price range to encourage cross-selling.
Klaviyo’s integration with Shopify Plus allows you to tailor content based on:
- Previous purchases
- Browsing habits
- Customer type (new vs returning)
- Total spending
- Location within Australia
Don’t forget to include practical details like:
- Product care instructions
- Usage tips
- Warranty information
- Return policy reminders
- Local customer support hours (AEST/AEDT)
Make sure these emails are optimised for both desktop and mobile users. Many Australians check emails on their smartphones, so use clear, tappable buttons and ensure images load quickly, even on mobile data.
Track metrics like open rates and click-through rates to fine-tune your emails. Experiment with different subject lines and preview text to see what works best. Pay extra attention to performance during busy shopping times like EOFY sales or Boxing Day.
Next, we’ll look at browse reminders to keep customers engaged.
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4. Product Browse Reminders
Product browse reminders are a great way to reconnect with shoppers who showed interest in your products but didn’t finalise a purchase. With Klaviyo’s Shopify Plus integration, you can set up targeted emails based on specific browsing behaviours.
Trigger these reminders when visitors:
- View a product several times
- Spend over 30 seconds on a product page
- Check out multiple items in the same category
- Return to the same product within 48 hours
Suggested Timeline
- First Reminder: Send 4–6 hours after the initial visit.
- Second Reminder: Follow up 24 hours later.
- Final Reminder: Send another message 48 hours after the visit.
What to Include
Focus on providing helpful and relevant information without creating pressure. Consider adding:
- Current stock availability
- Product ratings and reviews
- Similar items from the same category
- Size guides or product specifications
- Delivery times for Australian customers
Tips to Improve Engagement
- Use dynamic images of the products they viewed.
- Show prices in AUD and highlight any discounts.
- Feature reviews from Australian shoppers.
- Mention local delivery perks, such as “Free Express Shipping within Australia.”
- Include updates on size or stock availability.
Personalise the emails based on browsing patterns. For instance, if someone views winter coats in June, highlight their seasonal usefulness. If a customer browses across categories, suggest complementary items that pair well together.
Tracking and Optimising
Keep an eye on metrics like open rates, click-through rates, conversions, and revenue. Test different subject lines, preview text, and timing to find what works best. Don’t forget to consider Australia’s time zones when scheduling emails.
For higher-value products, consider offering extras like virtual styling sessions, product demos, or limited-time discounts. Update recommendations regularly to reflect seasonal trends, new arrivals, or items that complement their browsing history. Create urgency with alerts about low stock, seasonal launches, Australian holiday specials, or end-of-season sales.
5. Regular Customer Rewards
Rewarding regular customers is a smart way to encourage loyalty and increase repeat purchases. By using Klaviyo’s Shopify Plus integration, you can create targeted reward campaigns designed to increase average order values and improve conversions.
Start by identifying key customer groups through their spending habits, purchase frequency, and engagement levels. Build a rewards program with a tiered structure, offering greater perks to your most loyal customers.
Track the success of your campaigns by keeping an eye on metrics like average order value and repeat purchase rates. These insights can help you fine-tune your strategy over time.
Adding these reward campaigns to your Klaviyo flows strengthens your overall Shopify Plus strategy for long-term growth.
Conclusion
These five Klaviyo email flows can help Shopify Plus stores improve performance and connect more effectively with customers. The integration between Klaviyo and Shopify Plus makes it easier for Australian retailers to design personalised customer journeys that align with local shopping habits. From welcome emails to reward campaigns, each flow plays a role in building stronger customer relationships and increasing sales.
Here’s what you can expect:
- Stronger Customer Relationships: Welcome emails paired with thoughtful post-purchase messages build trust and loyalty from the start.
- Recover More Sales: Cart abandonment and browse reminder emails bring shoppers back to complete their purchases.
- Increased Loyalty: Reward campaigns keep customers engaged and encourage repeat purchases.
Make sure your emails are mobile-friendly and scheduled to align with Australian time zones for better engagement. These steps ensure a smooth journey from the first interaction to ongoing rewards, creating tailored experiences that keep customers coming back.
Track key metrics like open rates, click-through rates, and conversions to see what’s working. By regularly reviewing and tweaking your flows, your store will stay competitive in the Australian eCommerce market while offering a Shopify Plus experience that feels tailored to local shoppers.
Are you ready to elevate your online business to the next level? With automation, easy customisation, and multi-channel adaptability, Alinga’s Shopify Plus integration will help grow your e-commerce business. Our team of experts ensures that your setup is smooth future-ready, and fits every requirement. Let’s explore how Alinga can transform your Shopify platform into an effective sales tool, get in touch with us right away!
