Integrating Klaviyo with Shopify Plus enables eCommerce businesses to create personalised email campaigns, track customer behaviour, and improve sales. Here’s how you can set it up:
- Add Klaviyo Tracking Code: Insert the code snippet into your Shopify Plus theme’s
</head>section (usually in thetheme.liquidfile). - Sync Data: Enable real-time sync for orders, customer profiles, and products in Klaviyo. Import up to 24 months of historical data.
- Set Up Tracking: Activate page views, product interactions, cart activity, and purchase events for better insights.
- Adjust Privacy Settings: Use opt-in forms, set data retention periods, and enable double opt-in for compliance.
- Create Email Campaigns: Segment customers by behaviour and use workflows for welcome emails, abandoned cart recovery, and post-purchase follow-ups.
Quick Tip: Test your setup with a dummy purchase to ensure data flows correctly. Regularly review email performance metrics like open and click-through rates to refine your campaigns.
Basic Integration Steps
To make sure Klaviyo collects data from your Shopify Plus store correctly, follow these steps:
- Open the Shopify Plus theme editor and find the file containing the closing
</head>tag (this is usually the theme.liquid file). - Add the Klaviyo tracking code snippet – found in your Klaviyo dashboard – just before the closing
</head>tag. - Perform a test purchase to confirm that Klaviyo is capturing data as expected.
Once the tracking code is in place, you can move on to setting up Klaviyo’s data sync options in the next section.
Key Klaviyo Settings
Once Klaviyo is connected to Shopify Plus, it’s time to fine-tune the settings for smooth data flow and effective marketing campaigns.
Data Sync Options
To ensure seamless data transfer, head to the Klaviyo integration settings and activate the following:
- Import historical data going back up to 24 months.
- Enable real-time sync for orders, customer profiles, and product catalogues.
- Map Shopify Plus customer fields to Klaviyo profile properties.
For best results, keep orders and customer profiles synced in real time, while setting product catalogues to update every 4 hours.
After this, configure website tracking to monitor customer activity on your site.
Website Tracking Setup
Website tracking helps you understand customer behaviour. In the tracking settings, activate:
- Page View Tracking: See which products and categories customers are browsing.
- Product View Metrics: Track interactions with specific items.
- Cart Activity: Capture abandoned cart data for recovery campaigns.
- Purchase Events: Log detailed transaction data.
Make sure to enable “Enhanced Ecommerce” tracking for deeper insights into product impressions and checkout behaviour.
Accurate tracking data is key to setting up privacy controls effectively.
Privacy Settings
With tracking in place, adjust privacy settings to ensure compliance with data protection standards:
1. Consent Management
Set up signup forms with clear opt-in language, multiple checkboxes, links to your privacy policy, and proper consent recording.
2. Data Retention
Define how long data is stored:
- Active customers: 24 months
- Inactive profiles: 12 months
- Order history: 36 months
3. Double Opt-in Settings
Enable double opt-in for new subscribers to protect list quality and adhere to compliance requirements.
| Setting Type | Recommended Configuration | Purpose |
|---|---|---|
| Profile Storage | 24 months | Keep active customer data updated |
| Order History | 36 months | Analyse long-term purchase trends |
| Cart Data | 90 days | Recover abandoned carts effectively |
| Browse Events | 30 days | Track recent shopping behaviour |
Email Marketing Setup
Customer Lists and Segments
Start by organising your customer data into specific lists and segments. Group customers based on factors like purchase history, browsing habits, or engagement levels. Use dynamic segments that automatically update when customers meet certain criteria – like identifying high-value customers based on your business rules.
Once your segments are ready, set up automated email campaigns to connect with these groups effectively.
Email Automation Workflows
With well-defined segments, you can create automated email sequences tailored to each group:
- Welcome Series
Send a welcome email immediately after signup, followed by a product highlight. Wrap up the series with a message that shares your brand’s story and values. - Abandoned Cart Recovery
Trigger a series of reminders for customers who leave items in their cart. Start with a friendly nudge, then follow up with messages that include customer reviews or special offers. - Post-Purchase Flow
Begin with an order confirmation email that includes tracking details. Later, send a delivery confirmation and offer customer support. End the sequence by requesting a review and suggesting related products.
Adjust the timing and content of these workflows to match your business goals and customer preferences.
Testing Email Performance
Regular testing is key to improving your email campaigns. Use A/B testing to try out different subject lines, calls-to-action, images, and other elements. Make sure to run tests until you have enough data to draw meaningful conclusions. Keep an eye on metrics like open rates, click-through rates, and conversion rates using tools like Klaviyo’s dashboard. Regularly review and tweak your campaigns, and don’t forget to clean up your subscriber lists to maintain strong performance and deliverability.
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Integration Tips
Once you’ve got your setup and email automation in place, focus on fine-tuning your email content and maintaining a clean contact list to get the most out of your campaigns.
Email Content Tips
Use Shopify Plus customer data to personalise your emails. Break your audience into segments based on their behaviour and preferences. This can help make your messages more engaging and relevant.
List Management
Keeping your email list up to date is key to better performance. Remove inactive contacts regularly and adjust your segments based on your customers’ latest actions. This will improve your email delivery rates and overall campaign success.
Fix Common Problems
Once you’ve adjusted your settings, you might encounter some technical hiccups. Here’s how to handle them.
Check Integration Status
If something seems off with your integration, start by checking these basics:
- Make sure the integration shows as ‘Connected’ in your Klaviyo dashboard.
- Look for real-time updates on customers, orders, and products.
- Double-check that the tracking snippet is installed correctly and functioning as expected.
If you notice delays or missing data, try disconnecting and reconnecting the integration through your Shopify Plus admin.
Get Technical Help
For more complicated problems, reaching out to experts can save you time and frustration.
Alinga, a certified Shopify Plus agency, specialises in solving e-commerce integration challenges. Their team can assist with:
- Setting up advanced tracking
- Fixing API connection issues
- Improving custom integrations
- Configuring complex workflows
Be sure to document any error messages or specific issues you encounter. This will help speed up the troubleshooting process.
Wrapping Up
Connecting Klaviyo with Shopify Plus provides a strong base for email marketing campaigns that can help grow your business. This integration supports targeted campaigns to engage customers and boost sales through personalised messaging.
“We use proven strategies, tailored design, & innovative technology to make beautiful and conversion optimised eCommerce experiences on Shopify Plus.” – Alinga
Here are a few tips to get the most out of this integration:
- Polish Your Email Design: Use mobile-friendly templates that match your brand and encourage conversions.
- Use Automation Smartly: Set up workflows for abandoned carts, welcome emails, and post-purchase follow-ups.
- Track Your Results: Regularly check analytics to adjust and improve your email marketing efforts.
While integration is a great starting point, ongoing improvements in email content and list management are essential for long-term success. Certified partners like Alinga can provide expert guidance to help you make the most of your setup.
Are you ready to elevate your online business to the next level? With automation, easy customisation, and multi-channel adaptability, Alinga’s Shopify Plus integration will help grow your e-commerce business. Our team of experts ensures that your setup is smooth future-ready, and fits every requirement. Let’s explore how Alinga can transform your Shopify platform into an effective sales tool, get in touch with us right away!
