This strategy helps your store rank higher in local search results, improves user experience, and boosts sales by automatically showing prices in your customers’ local currency. Here’s a quick overview of what you’ll learn:

Key Benefits:
- Better user experience with localised pricing.
- Higher search rankings in target markets.
- Boosted sales and business expansion globally.
How to Set It Up:
- Enable multiple currencies in Shopify Plus.
- Use hreflang tags for region-specific content.
- Set up geolocation for auto currency detection.
Content Localisation:
- Translate product descriptions and SEO metadata.
- Create market-specific landing pages for better engagement.
Performance Tracking:
- Monitor key metrics like traffic, revenue by currency, and page load times.

Shopify: How to Offer Multiple Currencies (Multi-Currency …

Technical Setup Steps

Set up multi-currency SEO in Shopify Plus with the following steps.

Currency Settings in Shopify Plus

Adjust your store’s currency settings through the admin panel: Markets > Currency settings.

Enable multiple currencies:
- Choose your primary store currency (e.g., AUD).
- Add additional currencies for your target markets.
- Set price rounding and precision rules.
- Adjust currency symbol placement.
- Define thousand separators and decimal formats.

Hreflang Tag Implementation

Hreflang tags guide search engines to serve the correct regional content to users.

Example Hreflang Tags:

<link rel="alternate" hreflang="en-AU" href="https://example.com/au/" />
<link rel="alternate" hreflang="en-US" href="https://example.com/us/" />
<link rel="alternate" hreflang="x-default" href="https://example.com/" />

Steps to implement:

Add these tags to the theme.liquid file within the head section.
Use accurate country codes to define relationships between markets.
Check for any errors using Google Search Console.

Auto Currency Detection Setup

Enable Geolocation
Go to the Shopify Plus admin panel and activate geolocation under Markets settings.
Set Currency Rules
Create rules based on:
- IP address location
- Browser language
- User preferences
- Geographic regions
Test Currency Detection
- Test from various locations using a VPN.
- Check functionality on both mobile and desktop.
- Ensure price conversions are accurate.
- Validate the checkout process.

Technical Considerations

Confirm your theme supports multi-currency features.
Monitor website load times.
Check server response times.
Ensure mobile responsiveness.
Verify SSL certificate compatibility.

Once these technical settings are configured, you can shift your focus to tailoring content for each market.

Content Translation and Localisation

Once you’ve set up multi-currency settings, focus on tailoring your content to fit each market.

Translating Product Descriptions

Don’t just translate product descriptions – adjust them to maintain their SEO value.

Key points to consider:

Keyword Research: Find search terms specific to the market (e.g., “thongs” in Australia, “flip-flops” elsewhere).
Cultural Adjustments: Align with local preferences:
- Convert sizes to Australian standards (e.g., AU 10).
- Use metric measurements.
- Display prices in AUD (e.g., $299.95).
Language Standards: Use Australian English spelling and terminology.

After this, update your metadata to match local search habits.

Translating SEO Metadata

Well-optimised metadata improves local search rankings and enhances user experience.

Meta Titles:
- Include local keywords.
- Stay within 50–60 characters.
- Format prices in AUD.
Meta Descriptions:
- Use regional search terms.
- Keep it between 150–160 characters.
- Highlight local benefits or offers.
- Mention shipping details if relevant.
Image Alt Text:
- Use product names familiar to the local market.
- Add context that resonates locally.

With metadata sorted, it’s time to build landing pages that cater to each market.

Creating Market-Specific Landing Pages

Dedicated landing pages help improve both search rankings and user engagement in specific regions.

What to Include:

Local Content:
- Promotions tailored to the region.
- Testimonials from local customers.
- Images that reflect market preferences.
- Australian shipping details.
- Local contact information.
Technical Setup:
- Add hreflang tags.
- Use region-specific domain structures (e.g., /au/).
- Configure URL parameters for local searches.
- Implement schema markup for the region.
Performance Factors:
- Host on servers close to the target market if necessary.
- Compress and optimise images.
- Ensure pages are mobile-friendly.
- Regularly monitor page load times.

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Performance Tracking

Once you’ve set up multi-currency options and localised content, the next step is to monitor your performance. This helps you adjust your strategy effectively.

Google Analytics Currency Setup

Make sure Google Analytics aligns with your Shopify Plus currency settings to track multi-currency data accurately. Here’s how:

Set a default AUD view for your analytics.
Create separate views for each currency market.
Implement cross-domain tracking for regional domains.
Enable enhanced ecommerce tracking to capture currency-specific insights.

Key SEO Metrics to Watch

Your technical setup and localised content provide a solid base, but monitoring these metrics will help you spot trends and issues across regions:

Metric Category	Key Indicators	What to Monitor
Traffic	Market Share	Percentage of visitors from each currency region
Engagement	Session Duration	Average time users spend by currency or region
Conversion	Revenue by Currency	Sales volume in each enabled currency
Technical	Page Load Time	Site speed across different regions

Pay close attention to bounce rates and cart abandonment rates for each currency. These numbers often highlight localisation problems that need fixing.

Using Data to Improve

Use the data you gather to make smarter decisions. Here are some areas to focus on:

Track product performance and keyword rankings by region.
Compare conversion rates across currencies.
Evaluate how well your pricing strategy works.
Review server response times in different areas.
Check mobile performance metrics for regional users.
Monitor how often users utilise the currency selector.
Identify your top-performing pages in each region.
Analyse user flow to understand navigation patterns.
Investigate exit pages for potential localisation issues.

Maintenance Guidelines

Keeping your store running smoothly requires regular upkeep to retain the technical and SEO benefits you’ve already achieved.

Exchange Rate Updates

For Shopify Plus store owners, it’s important to update exchange rates frequently. This can be done through integrations or by scheduling manual updates. Accurate exchange rates ensure your pricing stays consistent across different currencies, which supports the overall performance of your site.

Speed and Mobile Performance

Focus on a mobile-first design and use modern, scalable technologies to deliver a fast, responsive experience across all regions. Regularly monitor and fine-tune your site’s performance to guarantee a seamless multi-currency shopping experience.

Conclusion

Key Takeaways

Expanding globally with Shopify Plus requires a thoughtful approach to multi-currency SEO. By setting up accurate exchange rates, avoiding duplicate content issues, and ensuring mobile-friendly performance across regions, businesses can maintain strong visibility in search engines. Regular updates and fine-tuning are crucial to staying ahead. Partnering with experienced professionals can simplify this process and lead to better outcomes.

Alinga Services

Alinga is a certified Shopify Plus agency with two decades of experience, specialising in scalable eCommerce solutions for Australian businesses. Our comprehensive services include:

Service Area	What We Offer
Technical Setup	Currency configuration, hreflang tags, automated region detection
Content Strategy	Localised landing pages, tailored product descriptions, optimised metadata
Performance Focus	Mobile-friendly design, faster load times, improved conversion rates
Ongoing Support	Exchange rate updates, technical upkeep, strategies for scalable growth

With our growth retainers, you gain access to a team of Shopify developers, designers, and SEO experts. This hands-on support has helped many Australian businesses succeed in implementing multi-currency SEO for their Shopify Plus stores.

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