Looking to simplify wholesale operations? Alinga offers Shopify Plus solutions tailored for B2B eCommerce, helping businesses manage bulk orders, tiered pricing, and system integration with ease.
Key Takeaways:
- Bulk Order Management: Handle up to 8,000 orders/min with automated workflows, inventory tracking, and order routing.
- Tiered Pricing: Set up customised pricing models and volume-based discounts to boost profits.
- System Integration: Connect Shopify Plus with ERP, CRM, and inventory tools for seamless data flow.
- Performance Tracking: Use Shopify analytics to monitor sales, inventory, and customer behaviour in real time.
With Alinga, businesses can streamline operations, improve customer experience, and drive growth in the $9.2 trillion wholesale eCommerce market.
Shopify Plus B2B – Top Features for Wholesalers
Bulk Order Management in Shopify Plus
Managing bulk orders effectively is key to thriving in wholesale. Alinga leverages Shopify Plus’s tools to create systems that handle high-volume transactions with ease.
Building Bulk Order Systems
Shopify Plus can handle up to 8,000 orders per minute, ensuring smooth performance even during busy periods.
Key features of the bulk order system include:
- Inventory tracking across multiple locations
- Automated order routing based on stock levels
- Workflow automation to simplify order processing
- Bulk label printing for faster dispatch
These tools help streamline operations and set the stage for efficient order management.
Order Processing Automation
Alinga uses Shopify Flow to automate repetitive tasks, cutting down manual work and improving accuracy.
"Flow is incredible and a must-have to extract maximum value from your Shopify subscription. The amount of 3rd party services and subscriptions you can avoid by dedicating your time to Flow is, quite frankly, unbelievable."
– IppodoTea.com
| Automation Type | Business Impact |
|---|---|
| Order Tagging | Automatically categorises orders by value, location, and priority |
| Inventory Alerts | Sends real-time notifications when stock levels drop to set thresholds |
| Customer Notifications | Provides automated updates throughout the fulfilment process |
| Risk Assessment | Flags high-risk or unusual orders automatically |
Success Story: Bulk Orders
In March 2025, Rapanui Clothing (UK) adopted Alinga’s bulk order system to manage wholesale operations more efficiently. By using Shopify Flow, the company reduced errors and streamlined order processing. The system takes advantage of Shopify Plus’s enterprise-level capabilities, such as unlimited bandwidth and dedicated support, allowing wholesale businesses to scale without hitting technical roadblocks.
Setting Up Tiered Pricing
Use Shopify Plus to create wholesale pricing structures that boost profits while offering attractive rates for bulk purchases. Alinga’s strategy focuses on balancing profitability with competitive pricing.
Wholesale Price List Creation
Develop price tiers that align with your profit goals (aim for margins between 15%-50%) and market strategy. These tiers are then turned into secure, customer-specific catalogs. With Shopify B2B catalogs, Alinga sets up password-protected storefronts where wholesale customers can view their tailored price lists.
Bulk Purchase Discount Setup
Volume-based pricing encourages larger orders. Alinga leverages Shopify Plus’s B2B tools to create discount systems that automatically adjust based on the order quantity.
"Merchants highly praise this app for boosting revenue and average order values through its bulk pricing and quantity discount features. It’s easy to install, offers customizable options for various store themes, and includes a free version ideal for new stores." – Shopify Magic
This method helps build pricing models that are scalable and focused on profit.
Price Structure Development
Alinga develops scalable pricing models by focusing on these key factors:
- Production Costs Analysis
Factor in materials, labour, and overhead costs to determine your baseline pricing. - Market Position Evaluation
Align your pricing strategy with your market standing and target audience. - Operational Costs
Account for expenses like storage, fulfilment, service fees, and shipping. Shopify B2B’s quantity rules can help set minimum order requirements and ensure prices are reviewed regularly. These models integrate seamlessly with Alinga’s Shopify Plus wholesale solutions.
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B2B System Integration
Simplify your wholesale operations by linking key business systems with Alinga’s Shopify Plus integrations. This ensures smooth data flow and improved efficiency.
Key B2B Connections
Connecting your systems is crucial to staying competitive. Did you know 67% of online business buyers prefer suppliers with easier ordering processes? Alinga helps bridge your Shopify Plus store with:
- Enterprise Resource Planning (ERP)
- Customer Relationship Management (CRM)
- Inventory Management Systems
- Fulfilment Systems
These integrations provide real-time data syncing, automated workflows, and clear inventory tracking.
In addition to these connections, Alinga creates custom applications to further optimise your operations.
Custom App Development
Alinga designs specialised apps for tasks like order automation, stock updates, and personalised catalogues:
- Automated Order Processing: Speeds up workflows, reducing manual effort while managing complex wholesale orders with precision.
- Inventory Synchronisation: Keeps stock levels accurate across channels with real-time updates, avoiding overselling.
- Customer-Specific Catalogues: Offers tailored product catalogues and pricing for different wholesale customer groups.
These custom apps enhance system integration, ensuring smooth wholesale management.
Success Story: B2B Portal
ECO Essentials teamed up with Alinga to enhance their Shopify Plus store. The project included a custom wholesale portal, a mobile-friendly interface, and automated order processing.
"Thanks to Alinga for optimising our Shopify Plus store. The mobile UX redesign has increased conversions. Adrian & the team continually provide Shopify Plus support. Recommend Alinga for any Shopify Plus development and support."
This success mirrors broader trends, with Shopify merchants seeing an average 126% year-over-year growth. With strong B2B system integrations, Alinga helps wholesale businesses reach similar growth while running efficiently.
Growth and Performance Tracking
Use Alinga’s Shopify Plus analytics to measure wholesale performance and make data-driven decisions.
Wholesale Performance Metrics
Keep an eye on these key metrics:
| Metric Category | Key Indicators | Why It Matters |
|---|---|---|
| Sales Performance | Gross margin, Average order value (AOV), Customer retention rate | Highlights profitability and customer buying trends |
| Inventory Health | Stock turnover ratio, Fill rate, Cost of goods sold (COGS) | Reflects stock efficiency and fulfilment capabilities |
| Customer Success | Net Promoter Score (NPS), First response time, Customer satisfaction score | Tracks service quality and customer loyalty |
A recent study found that 37% of distribution professionals focus on customer retention. Shopify Plus’s built-in analytics can help you monitor these metrics to uncover growth opportunities and address potential challenges.
Using Shopify Data Tools
Shopify Plus analytics tools turn your data into actionable insights. Here’s what you can do:
- Track sales, inventory, and customer behaviour in real time
- Analyse customer segments to identify purchasing trends
- Evaluate marketing campaigns with detailed conversion tracking
"It’s really exciting Shopify had already built exactly what we needed. It works great and saves us tons of time."
– Paul Hodge, Laird Superfood
Laird Superfood saw a 15% month-over-month sales increase after adopting Shopify Plus analytics.
Business Growth Planning
With these insights, you can refine your business strategy:
1. Revenue Growth
Track conversion rates and average order values. Custom scripts have been shown to increase sales by 12%.
2. Improved Customer Experience
Use tools like heat mapping and behaviour analysis to optimise your wholesale portal, making ordering faster and easier.
3. Efficient Inventory Management
Keep an eye on stock levels and turnover rates to balance inventory and carrying costs effectively.
Shopify Plus’s automated tools make it easy to adjust strategies and maintain steady growth.
Conclusion
Main Benefits Summary
Alinga’s Shopify Plus solutions are designed to drive wholesale eCommerce growth. Here’s a quick look at the standout features:
| Category | Key Features | Impact |
|---|---|---|
| Operational Efficiency | Automated order processing, inventory sync, customised workflows | 67% of online business buyers have switched to suppliers with easier ordering processes |
| Sales Growth | Volume-based discounts, personalised pricing, custom catalogues | Achieves an average of 126% year-over-year growth |
| Customer Experience | Branded wholesale portals, simplified reordering, automated reminders | Improves B2B customer retention |
| System Integration | Third-party connections, B2B API support, advanced reporting | Simplifies and streamlines business operations |
Alinga also fine-tunes pricing, inventory, and order management. Their use of quantity rules and volume-based discounts ensures smooth operations while boosting profitability.
Getting Started
Now’s the time to take action. Book a free B2B discovery consultation with Alinga. Their team will review your goals, customise a strategy, and ensure seamless integration with your current systems.
With a ★★★★★ rating from 50 reviews, Alinga is a trusted partner in B2B eCommerce solutions. Contact them today to take your wholesale eCommerce to the next level.
